There's No Right Way to Run a Business, So Stop Chasing the 'Shoulds'
Sam Thurlow chased the 'shoulds' until burnout affected her eyesight. Now she runs In Collaboration her way, and it's three times the size it was.
The Agende Launch, Explained: Inside Isobel Lorna's £250,000 First Hour
Isobel Lorna's Agende sold out in two hours. What the planner really costs, and what the launch was built from.
Retreats for Women in Business: What Actually Changes When You Step Away
Putting the out of office on for a week feels impossible when the business is you. Fiona McCoss, women's mentor and founder of Wild Feminine Retreats, argues that stepping away is a leadership decision rather than an indulgence, and sets out what to check before you book one.
How to Use Your Wardrobe to Build Your Personal Brand
Steve Jobs had his turtleneck. Coco Chanel built a legacy on a symbol. Samantha Harman explains how repetition, story and a single piece of jewellery can turn what you wear into a brand people actually remember.
Why Launching Less Is the Braver Move for Founders
For a long time I thought EVN had a product problem. Every quiet week, my answer was the same: I needed more products. Ten years in jewellery retail should have told me otherwise.
The Toxic Friendship Nobody Warns You About: How to Spot the Friend Who Drains You
You leave feeling worse than when you walked in, but nothing happened you could point to. That's not oversensitivity. It's your radar doing its job.
Why You Shouldn't Give Up on Your Business (Even When You Can't See the Results Yet)
Nobody rings the Nasdaq bell in year one. Six female founders on the quiet, unglamorous middle years, when nothing's working yet and quitting would be the sensible thing, and why those are the years that count.
Using Joy as Your Litmus Test: How to Determine Which Decisions Are Right for You
Most of us set the goal, then promise ourselves we'll celebrate once we've hit it. But the goalpost keeps moving, and the celebration never comes. Bose Akadiri makes the case for flipping that: work out what actually brings you joy first, then build goals that amplify it.
How to Handle a Refund Request as a Female Founder
Nobody teaches you what to do when a client asks for a refund. Here's the law, the mindset, and how to stop folding out of guilt.
The Working From Home Slump; How to Get Out of a Style Rut
Between hybrid working and school runs, most founders have quietly stopped getting dressed properly. Samantha Harman, personal stylist and author of Just Get Dressed, makes the case for putting your wardrobe back to work, and shares the three-step method she uses with clients to get out of a style rut.
Self-Employed Pension Options: The Task You Keep Putting Off
Sorting a pension is the task most founders keep pushing to "later." Here's a clear guide to your self-employed pension options in the UK, from personal pensions and SIPPs to NEST, and how to start with as little as £10.
Amy Ryan: The Woman Who Refuses to Be Put in a Box
Amy Ryan built Lip Lock Aesthetics through an MS diagnosis and a father who chose her path. Her story, in her own words.
Why Ambitious Women Fear Success
Ambitious women don't fear failure, they fear success. Jennifer Davy on why, and how to stop playing small.
How Your Environment Shapes the Way You Think, Work and Lead
We optimise our calendars and workflows, but rarely ask whether our surroundings are helping or hindering us. Rachel Clacher, Co-Founder of Coertze + Clacher, on why environment is never neutral and what it means for the way you build.
Mollie Barnard, Founder of The Hair Hut: "I Was Supposed to Be a Dancer"
Mollie Barnard had her deposit paid and her halls booked at a dance school in London. She turned it down the day before she was due to leave. Sixteen years on, she runs The Hair Hut from a salon her parents built in her garden in Essex, fully booked five days a week, with a waiting list that keeps growing.
Website Templates for Service Providers: Six Shops Worth Bookmarking
Looking for a website template that works for your service business? These are the four template shops worth bookmarking.
How Body Language Can Undermine Your Executive Presence
She'd rehearsed in the mirror, finished her slides and knew her content cold. Shannon Alter, executive presence coach with over 30 years of experience, breaks down why her client still lost the room and what female founders need to know about the signals they're sending before they say a word.
What Brand Photography Does That a Headshot Can’t
A professional headshot has been doing the same job for sixty years: showing strangers you're a credible professional. The Beautiful Moments founder Hetal Trivedi argues that the job hasn't gone away, but it's no longer enough. Here's what brand storytelling images can do that a headshot was never built for, and how to make every photo on your website earn its place.