Most of us set the goal, then promise ourselves we'll celebrate once we've hit it. But the goalpost keeps moving, and the celebration never comes. Bose Akadiri makes the case for flipping that: work out what actually brings you joy first, then build goals that amplify it.

Nobody teaches you what to do when a client asks for a refund. Here's the law, the mindset, and how to stop folding out of guilt.

Between hybrid working and school runs, most founders have quietly stopped getting dressed properly. Samantha Harman, personal stylist and author of Just Get Dressed, makes the case for putting your wardrobe back to work, and shares the three-step method she uses with clients to get out of a style rut.

Sorting a pension is the task most founders keep pushing to "later." Here's a clear guide to your self-employed pension options in the UK, from personal pensions and SIPPs to NEST, and how to start with as little as £10.

Amy Ryan built Lip Lock Aesthetics through an MS diagnosis and a father who chose her path. Her story, in her own words.

Ambitious women don't fear failure, they fear success. Jennifer Davy on why, and how to stop playing small.

We optimise our calendars and workflows, but rarely ask whether our surroundings are helping or hindering us. Rachel Clacher, Co-Founder of Coertze + Clacher, on why environment is never neutral and what it means for the way you build.

Mollie Barnard had her deposit paid and her halls booked at a dance school in London. She turned it down the day before she was due to leave. Sixteen years on, she runs The Hair Hut from a salon her parents built in her garden in Essex, fully booked five days a week, with a waiting list that keeps growing.

Looking for a website template that works for your service business? These are the four template shops worth bookmarking.

She'd rehearsed in the mirror, finished her slides and knew her content cold. Shannon Alter, executive presence coach with over 30 years of experience, breaks down why her client still lost the room and what female founders need to know about the signals they're sending before they say a word.

A professional headshot has been doing the same job for sixty years: showing strangers you're a credible professional. The Beautiful Moments founder Hetal Trivedi argues that the job hasn't gone away, but it's no longer enough. Here's what brand storytelling images can do that a headshot was never built for, and how to make every photo on your website earn its place.

Evening routines tend to slip the moment work gets busy. Psychotherapist, author and yoga instructor Eloise Skinner explains why winding down properly matters for your sleep, your mood and your nervous system, and shares three gentle yoga poses you can add to your evening tonight.

Giving back as a small business doesn’t have to be expensive or performative. Discover meaningful, sustainable ways that female founders can create real impact in their communities. 

Most founders think PR isn't working because of the pitch. After 22 years building reputations behind the scenes, Laura Perkes argues the real problem starts much earlier.

Mia Hadrill co-founded an off-grid retreat in the Welsh wilderness with no WiFi, no phone signal, and no mains electricity. Not as a business idea. Because she needed it herself. Here, the Aim Agency founder makes the case for why switching off isn't a luxury for leaders, it's a responsibility.

Miranda Priestly's takedown of Emily Charlton in The Devil Wears Prada 2 is the sharpest line in the film. It's also the question every female founder should be asking herself.

The absence of proper legal documentation can be catastrophic. Commercial lawyer Rebecca Kelly on the documents that protect your business before something goes wrong.

Discover the dangers of using AI-generated ads for your small business, plus why human creativity and "homemade" content are the keys to business growth in 2026.