The online magazine for female founders

Nobody rings the Nasdaq bell in year one. Six female founders on the quiet, unglamorous middle years, when nothing's working yet and quitting would be the sensible thing, and why those are the years that count.

Most of us set the goal, then promise ourselves we'll celebrate once we've hit it. But the goalpost keeps moving, and the celebration never comes. Bose Akadiri makes the case for flipping that: work out what actually brings you joy first, then build goals that amplify it.

Between hybrid working and school runs, most founders have quietly stopped getting dressed properly. Samantha Harman, personal stylist and author of Just Get Dressed, makes the case for putting your wardrobe back to work, and shares the three-step method she uses with clients to get out of a style rut.

Ambitious women don't fear failure, they fear success. Jennifer Davy on why, and how to stop playing small.

We optimise our calendars and workflows, but rarely ask whether our surroundings are helping or hindering us. Rachel Clacher, Co-Founder of Coertze + Clacher, on why environment is never neutral and what it means for the way you build.

Evening routines tend to slip the moment work gets busy. Psychotherapist, author and yoga instructor Eloise Skinner explains why winding down properly matters for your sleep, your mood and your nervous system, and shares three gentle yoga poses you can add to your evening tonight.

Mia Hadrill co-founded an off-grid retreat in the Welsh wilderness with no WiFi, no phone signal, and no mains electricity. Not as a business idea. Because she needed it herself. Here, the Aim Agency founder makes the case for why switching off isn't a luxury for leaders, it's a responsibility.

Healthy eating does not need to be complicated, especially when you are busy. Award winning Registered Nutritionist Lucy Jones on the six simple habits that actually fit into a founder's life.