The Online Magazine for Female Founders

Sorting a pension is the task most founders keep pushing to "later." Here's a clear guide to your self-employed pension options in the UK, from personal pensions and SIPPs to NEST, and how to start with as little as £10.

Most founders think PR isn't working because of the pitch. After 22 years building reputations behind the scenes, Laura Perkes argues the real problem starts much earlier.

A stunning portfolio tells you what a designer can create. It doesn't tell you how they work, how they communicate or whether they'll truly understand your business. Lucy Hoddinott on the questions worth asking before you sign anything.

Busy work. Builder work. Breakthrough work. Claire Bartlett on why most founders are spending 60% of their time on the wrong category — and what actually moves a business forward.

You poured love and budget into your website. It looks gorgeous. But people are landing on it and clicking away. Laura Kendrick on the UX copy problem most founders don't know they have.

In a world rewarded for instant success and viral launches, Sarah Dusek makes the case for something more enduring — and explains exactly how to stay focused on it.

Landing a retail deal is the dream for many product founders. But the process is full of missed opportunities and unanswered emails. Here's what buyers actually look for — and how to pitch with confidence.