The Online Magazine for Female Founders

Selena Gomez and Demi Lovato's Rare Beauty reunion passed half a billion views, and it didn’t need a new product to get there. Our founder and editor, Shannon Kate Murray, explains why more female founders should be teaming up, with eight collaboration ideas you can start on straight away.

Judges don’t reward the biggest business. Awards strategist Rachel Hargrave on how to write the clearest entry in the pile.

The product may be the thing people fall in love with, but the business is everything that happens after someone decides to buy it.

People are tired of the stereotypical influencer, but trust is shifting to smaller creators and most UK brands plan to spend more. Here's how to choose who to work with.

Sam Thurlow chased the 'shoulds' until burnout affected her eyesight. Now she runs In Collaboration her way, and it's three times the size it was.

Steve Jobs had his turtleneck. Coco Chanel built a legacy on a symbol. Samantha Harman explains how repetition, story and a single piece of jewellery can turn what you wear into a brand people actually remember.

Nobody teaches you what to do when a client asks for a refund. Here's the law, the mindset, and how to stop folding out of guilt.

Between hybrid working and school runs, most founders have quietly stopped getting dressed properly. Samantha Harman, personal stylist and author of Just Get Dressed, makes the case for putting your wardrobe back to work, and shares the three-step method she uses with clients to get out of a style rut.