"I never planned any of it"
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“We sold coffee for three hours a week… and it snowballed"
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Real founder stories and practical advice for women building businesses in the UK.
High Flying Design is ranked #7 in FeedSpot's Top 50 Women's Magazines, 2025 and 2026
Most founders think PR isn't working because of the pitch. After 22 years building reputations behind the scenes, Laura Perkes argues the real problem starts much earlier.
A stunning portfolio tells you what a designer can create. It doesn't tell you how they work, how they communicate or whether they'll truly understand your business. Lucy Hoddinott on the questions worth asking before you sign anything.
Busy work. Builder work. Breakthrough work. Claire Bartlett on why most founders are spending 60% of their time on the wrong category — and what actually moves a business forward.
Sam Thurlow chased the 'shoulds' until burnout affected her eyesight. Now she runs In Collaboration her way, and it's three times the size it was.
Putting the out of office on for a week feels impossible when the business is you. Fiona McCoss, women's mentor and founder of Wild Feminine Retreats, argues that stepping away is a leadership decision rather than an indulgence, and sets out what to check before you book one.
Nobody rings the Nasdaq bell in year one. Six female founders on the quiet, unglamorous middle years, when nothing's working yet and quitting would be the sensible thing, and why those are the years that count.
Most of us set the goal, then promise ourselves we'll celebrate once we've hit it. But the goalpost keeps moving, and the celebration never comes. Bose Akadiri makes the case for flipping that: work out what actually brings you joy first, then build goals that amplify it.
Ambitious women don't fear failure, they fear success. Jennifer Davy on why, and how to stop playing small.
Evening routines tend to slip the moment work gets busy. Psychotherapist, author and yoga instructor Eloise Skinner explains why winding down properly matters for your sleep, your mood and your nervous system, and shares three gentle yoga poses you can add to your evening tonight.
Mia Hadrill co-founded an off-grid retreat in the Welsh wilderness with no WiFi, no phone signal, and no mains electricity. Not as a business idea. Because she needed it herself. Here, the Aim Agency founder makes the case for why switching off isn't a luxury for leaders, it's a responsibility.
Healthy eating does not need to be complicated, especially when you are busy. Award winning Registered Nutritionist Lucy Jones on the six simple habits that actually fit into a founder's life.
People are tired of the stereotypical influencer, but trust is shifting to smaller creators and most UK brands plan to spend more. Here's how to choose who to work with.
Isobel Lorna's Agende sold out in two hours. What the planner really costs, and what the launch was built from.
Sorting a pension is the task most founders keep pushing to "later." Here's a clear guide to your self-employed pension options in the UK, from personal pensions and SIPPs to NEST, and how to start with as little as £10.