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The online magazine for female founders

From where you're sitting, everyone else looks further ahead. They have a plan, a network, a clear idea of what happens next.

Almost none of the women in these pages had any of that. What they had was the next decision in front of them, and they made it. Then the one after that. Some sold up. Some are still going twenty-seven years later. None of them chose between making money and having a life. This is where they've written it down. Pricing, pensions, getting clients, burnout, the weeks they wanted to pack it all in.

Whatever you're stuck on, someone here has been exactly where you are.

Ranked #8 in FeedSpot's Top 50 Women's Magazines, 2025 and 2026

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FEMALE FOUNDER STORIES

 

"A Mouldy Little Hut by the Sea": How Carla Edwards Accidentally Built a Business

What do you do when a spontaneous purchase turns into something people travel thousands of miles for? Carla Edwards on the beach hut she nearly said no to, and what happened when she didn't.

 
 
 
 

PRACTICAL BUSINESS ADVICE

From women who’ve solved the exact thing you’re stuck on and remember what it felt like to be where you are.

 
 

FOR THE FOUNDER WHO KEEPS PUTTING HERSELF AT THE BOTTOM OF THE LIST

The List Every Female Founder Is Making (But Never Writes Down)

There's a list most founders never write down. It's less things I want and more things I need. Rest without guilt. Clients who show up. The kind of week where the coffee is still hot when you drink it.

LOOKING AFTER THE WOMAN BEHIND THE BUSINESS

Because you are not your to-do list. Founder mindset, burnout and confidence. The doubt, the tiredness, the wins you forget to count. This is where we talk about you, not the business.

COMING SOON

The wins journal

Somewhere to write it down when it happens. So on the days you're convinced you're going backwards, you can read what's already there.