Sam Thurlow chased the 'shoulds' until burnout affected her eyesight. Now she runs In Collaboration her way, and it's three times the size it was.

A professional headshot has been doing the same job for sixty years: showing strangers you're a credible professional. The Beautiful Moments founder Hetal Trivedi argues that the job hasn't gone away, but it's no longer enough. Here's what brand storytelling images can do that a headshot was never built for, and how to make every photo on your website earn its place.

Giving back as a small business doesn’t have to be expensive or performative. Discover meaningful, sustainable ways that female founders can create real impact in their communities. 

Discover the dangers of using AI-generated ads for your small business, plus why human creativity and "homemade" content are the keys to business growth in 2026.

Barbara Ayisi cold-called The Langham, sent seven follow-up emails and landed her first ever brand shoot at one of London's most prestigious hotels. On persistence, preparation and how to approach a luxury venue with a proposal they cannot say no to.

We're living through a trust recession. The gap between what people say and what they do has widened — and audiences are exhausted by the performance. Danielle Thompson on what they actually want instead.

Being yourself is a start — but it's not a strategy. Marketing strategist Giada Nizzoli on what high-ticket clients actually need to see before they trust you with their money.

Too many businesses treat sustainability like decoration. Mia Marks on why the companies worth watching bring it into the room early — and why it behaves less like a conscience and more like a structure.

Reels because everyone says you should. Webinars because it feels like the next thing. Claire Best on why trend-chasing creates distraction rather than direction — and the five foundations worth building first.

Want to rest this December and stay booked? Here’s how female founders can create a simple visibility ecosystem that runs on autopilot - so clients can still find you, connect with you and book you, even while you switch off for the holidays.

Sales prove demand. Belief builds longevity. Brand architect Rachel Pearson on why the most valuable brands — from Patagonia to Hermès — aren't chasing the market. They're defining it.

Logo, photography, website — most new founders know they need these things. Brand designer Lucy Hoddinott on why the order you build them in matters, and what strong brand assets actually buy you long term.

TikTok Shop has been extraordinary for women founders. But as it becomes more commercialised, a harder question is emerging — does this platform support the business you're trying to build, or quietly chip away at it?

Most brand stories are technically accurate and emotionally flat. Here's how to write one that actually converts — by making your dream client the hero, not yourself.