Most founders think PR isn't working because of the pitch. After 22 years building reputations behind the scenes, Laura Perkes argues the real problem starts much earlier.

You don't need to be constantly on camera to build authority. PR strategist Jo Swann on how strategic PR works quietly in the background and what founders need to do to get started.

Want to rest this December and stay booked? Here’s how female founders can create a simple visibility ecosystem that runs on autopilot - so clients can still find you, connect with you and book you, even while you switch off for the holidays.

Emmi Salonen had the career, the clients, the studio. Then one day she stopped wanting to create. On what happened when she travelled the world looking for answers — and the Creative Ecosystem model she built from what she found.

You don't need to keep pushing visibility right up to the final day of the year. PR strategist Dina Behrman on four small tasks that keep your business top of mind while you actually rest.

Fake reviews affect an estimated £23 billion of UK consumer spending annually. SEO specialist Adam Collins on spotting them, reporting them, and building a genuine reputation that doesn't depend on platforms you don't control.

Entering a business award isn't about collecting trophies — it's about backing yourself publicly. The UK awards worth knowing about, and how to write an entry that actually stands out.