How to Stay Visible in December (Without Actually Working)
By Anna Jones, Founder of Your AjencyWhat if I told you the secret to your strongest December sales wasn’t working harder, but working smarter? While your competitors are posting ‘Out of office until January’ messages, you can be everywhere your ideal clients need you - without actually being there.
December isn’t dead time. It’s decision time. People have space to breathe, reflect, and yes - invest in solutions they’ve been putting off all year. The question isn’t whether they’re ready to buy. It’s whether you’ve made it ridiculously easy for them to find you, connect with you, and say yes to you - even when you’re sipping mulled wine by the fire.
Here’s how to create a visibility system that works around the clock, so you don’t have to.
Your Signature Visibility Ecosystem: The December Power Duo
Your signature visibility ecosystem has many moving parts, but in December, two elements become the drivers: email and social media. This isn’t the time for collaborations (everyone’s checking out) or in-person networking (hello, holiday schedules). It’s time to lean into the channels you completely control.
Your email list and social platforms don’t take holidays. They don’t have family commitments or year-end deadlines. They work 24/7, reaching your people when they’re scrolling during quiet moments, planning their next year, or finally having time to consume content they’ve been saving.
The magic happens when these two channels work together seamlessly - your social content driving people to your email list, your emails encouraging social engagement, and both pointing toward your offers and calendar links.
The Strategic Setup: Your Strategic Content Mix
Here’s where most founders go wrong: they try to share everything instead of focusing on what actually converts. December demands a different approach - focus on three specific pieces of content and repeat them relentlessly.
Piece 1: Your Story
Your journey, your why, your transformation. This is your intro piece that builds connection and trust. What brought you to this work? What challenge did you overcome that your clients are facing now?
Piece 2: Your Irresistible Offer Wrapped in Story
Don’t just list features - tell the story of transformation. Instead of “I help founders with visibility,” share the journey: “Sarah went from 200 Instagram followers to landing her dream speaking gig in six months.” Use client words from testimonials and case studies. Let their transformation do the selling.
Piece 3: Client Stories and Social Proof
Testimonials, reviews, case studies - but make them story-driven. The before, the journey, the after. These build credibility and show potential clients exactly what’s possible.
Don’t repurpose - refresh it. Change the cover image, update the hook for year-end planning, add a December-specific angle. Your “5 Ways to Position Yourself as an Expert” becomes “5 Ways to Start 2024 as the Recognized Expert in Your Field.” Same valuable core, fresh seasonal wrapper.
Make buying ridiculously easy. Your calendar link should be everywhere - email signatures, social bios, story highlights, and especially in your out-of-office message. Use Calendly, Acuity, or whatever booking system you prefer, but make it impossible to miss.
The Strategic Out-of-Office: Your 24/7 Lead Generator
Now for the game-changer: transforming your out-of-office message from a conversation killer into your hardest-working sales tool.
Forget the standard “I’m currently out of office until January 3rd and will respond when I return.” That’s a dead end that serves no one.
Instead, try this approach: “Hi! I might not be at my desk right now, but I absolutely want to help you. While you’re here, grab my [lead magnet] - it’s exactly what you need to [solve their problem]. And if you’re ready to chat about [your service], book a call for January here: [calendar link]. I can’t wait to connect!”
This single message does four things simultaneously: acknowledges their need, provides immediate value, captures their contact information, and books future revenue. You’re literally generating leads and scheduling sales calls while you’re sleeping.
The psychology is powerful too. People expect nothing from out-of-office messages, so when you give them something valuable, you’ve already exceeded their expectations. They feel served, not ignored.
Your out-of-office message should include your strongest lead magnet, your clearest value proposition, and your booking link. Make it feel personal, helpful, and action-oriented. You’re not just away - you’re strategically positioned to help even when you’re offline.
Your December Action Plan
This isn’t about adding more to your plate - it’s about making what you’re already doing work smarter. Start with one element: update your out-of-office message this week. Then identify your strategic content mix and schedule it across your December social posts and emails.
Remember, while everyone else is going quiet, you’re strategically positioned to capture the attention, trust, and business of people who are finally ready to invest in themselves and their future.
The question isn’t whether December can be profitable - it’s whether you’re ready to show up strategically while everyone else checks out.
