Discover Our Founder Favourites

We asked fellow founders to spill their go-to tools AND added our own ride-or-die picks into the mix. Think of this as your founder carry-on - packed, practical, and ready to fly. (P.S. Some of the link on this page are affiliate links).

The Six-Minute Diary - Complete x2/Daily (AM + PM)

The Six-Minute Diary - Complete x2/Daily (AM + PM)

The 2025 15" MacBook Air in Midnight Blue

The 2025 15" MacBook Air in Midnight Blue

Bose QuietComfort Ultra Noise Cancelling Headphones (2nd Gen)

Bose QuietComfort Ultra Noise Cancelling Headphones (2nd Gen)

Daily Productivity Planner (Undated)

Daily Productivity Planner (Undated)

All-in-one BUSINESS PLANNER

A complete business operating system & strategy hub designed to help founders stay organised, strategic, and unstoppable - all inside Notion.

Learn more

BOOKS THAT ARE WORTH THE READ:

The Salt Path by Raynor Winn
Thinking Bigger by Sarah Dusek
F*ck Being Humble: Why Self-Promotion Isn't a Dirty Word
The Ritual Effect: The Transformative Power of Our Everyday Actions
101 Essays That Will Change The Way You Think
Flourish: The Extraordinary Journey into Finding Your Best Self

OUR LITTLE BLACK BOOK

We keep this list small and personal - it’s not a directory, it’s our founder’s trusted circle. Think of it as a shortcut to people and tools that genuinely shaped Shannon Kate’s journey.

  • Dreamaway

    Dreamaway reminded me what’s meant for me in this world - and gave me the belief to follow it. A magical space created by Haley Hoffman Smith with 100+ EFT tapping sessions, visualisations, and live workshops that leave you thinking: there’s nothing I can’t do.

    Discover Dreamaway →

  • Kseniia Design

    High Flying Design magazine started with one of Kseniia’s templates. They’re fully customisable, beautifully designed, and saved me hours so I could focus on actually launching the magazine.

    Shop Templates →

  • Crafty Copy

    Giada helped me shape High Flying Design’s brand messaging (even the best of us need an outside perspective). Most of the flying metaphors you see across the mag? That’s her influence. She has a gift for helping founders sound like the choice in their industry.

    Meet Giada →

  • Socialuxe UK

    I’ve seen first-hand how Fay and her team support beauty, wellness, and training academy founders with branding and Squarespace websites that feel both soulful and strategic. Their work is elegant, effective, and always built to convert.

    Meet Socialuxe UK →

  • ThoughtLDR

    I used to work here and can’t recommend the team enough for tech founders. They’re experts in thought leadership and data-driven PR - the kind of comms that put startups and scaleups on the map.

    Meet ThoughtLDR →

  • Mary-Ann Moloku

    You’re either evolving or repeating old patterns. There’s no in between. And that’s where Mary-Ann comes in. She’s a Subconscious Transformation Coach & Master Hypnotherapist.

    Learn More →

The apps that keep High Flying Design flying

  • highflyingdesign.com wouldn’t exist without Squarespace (it’s our founder’s go-to website platform).

  • We use Notion as an all-in-one founder HQ. Our workspace (now available to buy as a template on our Etsy store) bridges the gap between business strategy & vision and day-to-day action so we know what matters next and why.

  • We’re big fans of Google Docs + Google Sheets. We also use Google Drive for cloud file management. And as you might guess, we love using Gmail.

  • For all of our graphic design needs, Canva is the only one (sorry, Adobe).

  • We use Trello as our everyday to-do list. We’ve got separate boards for all sorts of things (think: an editorial calendar, lead flow and business operations).