Is TikTok Shop Hurting the Reputation of Your Small Business?
It’s the platform that launched a thousand side hustles - but as TikTok Shop evolves, many small business owners are questioning the cost of visibility. Is it still a smart move for values-led brands? In this piece, we explore the risks, rewards, and real stories behind TikTok’s booming ecommerce engine.
Email Marketing for Women in Business: How to Build, Grow, and Engage Your List
With an average return of $42 for every $1 spent, email marketing remains one of the most effective (and personal) ways to grow your business. Here's how to start - and how to make it work.