Kim Kardashian’s MasterClass is full of lessons on brand-building, product decisions and cultural power - but you don’t have to watch it. Erin On Demand did that for us, and we turned her takeaways into a written deep-dive for female founders. Discover the Kimmandments behind SKIMS’ $4bn rise - and how to apply them to your own business.

Want to rest this December and stay booked? Here’s how female founders can create a simple visibility ecosystem that runs on autopilot - so clients can still find you, connect with you and book you, even while you switch off for the holidays.

Google’s 2024 Core Update wiped out 40% of low-quality content - from AI-written blogs to thin affiliate pages. Here’s what founders need to know about staying visible in 2025 and beyond.

TikTok Shop has turned side hustles into breakout brands. But for female founders, the gains come with risk. Here’s how to weigh visibility, brand integrity, and sustainability - and decide if it’s right for you in 2025.

With an average return of $42 for every $1 spent, email marketing remains one of the most effective (and personal) ways to grow your business. Here's how to start - and how to make it work.