How to Use Your Wardrobe to Build Your Personal Brand
Steve Jobs had his turtleneck. Coco Chanel built a legacy on a symbol. Samantha Harman explains how repetition, story and a single piece of jewellery can turn what you wear into a brand people actually remember.
Why Launching Less Is the Braver Move for Founders
For a long time I thought EVN had a product problem. Every quiet week, my answer was the same: I needed more products. Ten years in jewellery retail should have told me otherwise.
How to Handle a Refund Request as a Female Founder
Nobody teaches you what to do when a client asks for a refund. Here's the law, the mindset, and how to stop folding out of guilt.
Self-Employed Pension Options: The Task You Keep Putting Off
Sorting a pension is the task most founders keep pushing to "later." Here's a clear guide to your self-employed pension options in the UK, from personal pensions and SIPPs to NEST, and how to start with as little as £10.
Website Templates for Service Providers: Six Shops Worth Bookmarking
Looking for a website template that works for your service business? These are the four template shops worth bookmarking.
How Body Language Can Undermine Your Executive Presence
She'd rehearsed in the mirror, finished her slides and knew her content cold. Shannon Alter, executive presence coach with over 30 years of experience, breaks down why her client still lost the room and what female founders need to know about the signals they're sending before they say a word.
What Brand Photography Does That a Headshot Can’t
A professional headshot has been doing the same job for sixty years: showing strangers you're a credible professional. The Beautiful Moments founder Hetal Trivedi argues that the job hasn't gone away, but it's no longer enough. Here's what brand storytelling images can do that a headshot was never built for, and how to make every photo on your website earn its place.
How to Give Back as a Small Business Owner (Even On a Tight Budget)
Giving back as a small business doesn’t have to be expensive or performative. Discover meaningful, sustainable ways that female founders can create real impact in their communities.
Why PR Fails Before You’ve Pitched a Single Journalist
Most founders think PR isn't working because of the pitch. After 22 years building reputations behind the scenes, Laura Perkes argues the real problem starts much earlier.
Vendor or Visionary? The Question The Devil Wears Prada 2 Raises for Every Female Founder
Miranda Priestly's takedown of Emily Charlton in The Devil Wears Prada 2 is the sharpest line in the film. It's also the question every female founder should be asking herself.
What Legal Documents Do UK Founders Need?
The absence of proper legal documentation can be catastrophic. Commercial lawyer Rebecca Kelly on the documents that protect your business before something goes wrong.
Your Event Poster Looks Exactly Like Everyone Else's. Here's Why & What To Do Instead
Discover the dangers of using AI-generated ads for your small business, plus why human creativity and "homemade" content are the keys to business growth in 2026.
How to Secure a Luxury Hotel for Your Brand Photoshoot
Barbara Ayisi cold-called The Langham, sent seven follow-up emails and landed her first ever brand shoot at one of London's most prestigious hotels. On persistence, preparation and how to approach a luxury venue with a proposal they cannot say no to.
What Brands Should Know Before Entering Travel Retail
Travel retail gives brands access to millions of international consumers every year. But it works very differently from traditional retail. Yvonne Airey on commercial readiness, margin expectations and how to approach the channel strategically.
What Your First Market Stall Is Actually For
From choosing the right event to interacting with strangers, Hannah Capocci-Hunt on what product founders need to know before their first market stall and what the experience teaches you that nothing else can.
The Great Trust Recession: Why Your Audience No Longer Buys the Performance
We're living through a trust recession. The gap between what people say and what they do has widened — and audiences are exhausted by the performance. Danielle Thompson on what they actually want instead.
Why TALA's "Losses" Are Being Misread and What It Reveals About How We Judge Female Founders
Charlie Terry, Founder of CEEK Marketing, analyses TALA’s £2.6m operating loss, Grace Beverley’s strategy and the wider debate around founder-led UK brand profitability.
What It Takes to Win at Running a Business
Ellie Johnson introduced three operating principles that changed how she runs her business — and how she shows up in it. On discipline, balance and organisation as the foundations of sustainable growth.