Direction Ellie Johnson, Founder, The PA Collective Direction Ellie Johnson, Founder, The PA Collective

What It Takes to Win at Running a Business

Ellie Johnson introduced three operating principles that changed how she runs her business — and how she shows up in it. On discipline, balance and organisation as the foundations of sustainable growth.

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Direction Danielle Thompson, Founder, Goldspun Support Direction Danielle Thompson, Founder, Goldspun Support

What Happened When I Stopped Trying to Be “Normal”

She spent years treating her creative, idea-driven brain as something to manage and suppress. Then she stopped — and her business grew faster than it ever had. Danielle Thompson on creativity as a business input, not a personality flaw.

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