The Toxic Friendship Nobody Warns You About: How to Spot the Friend Who Drains You
You leave feeling worse than when you walked in, but nothing happened you could point to. That's not oversensitivity. It's your radar doing its job.
Why You Shouldn't Give Up on Your Business (Even When You Can't See the Results Yet)
Nobody rings the Nasdaq bell in year one. Six female founders on the quiet, unglamorous middle years, when nothing's working yet and quitting would be the sensible thing, and why those are the years that count.
Using Joy as Your Litmus Test: How to Determine Which Decisions Are Right for You
Most of us set the goal, then promise ourselves we'll celebrate once we've hit it. But the goalpost keeps moving, and the celebration never comes. Bose Akadiri makes the case for flipping that: work out what actually brings you joy first, then build goals that amplify it.
Why Ambitious Women Fear Success
Ambitious women don't fear failure, they fear success. Jennifer Davy on why, and how to stop playing small.
Why “Starting Over” Is a Myth & What Reinvention Really Looks Like After Divorce
After 18 years in a marriage that quietly eroded her confidence, Emily Keltz had to rebuild herself from the inside out. On why reinvention after divorce isn't starting over — it's starting informed.
Containment: The Missing Piece of the Leadership Puzzle
Burnout isn't a skills problem. Organisational consultant Claudia De Silva on containment — the capacity rooted in psychoanalytic theory that every leader needs and almost nobody is taught.
How to Do a Career Audit (and Why Every Founder Should)
Veena Giridhar Gopal has worked across four countries, six functions and three decades before arriving at the question: what would it look like to build something of my own? On the career audit practice that has guided every major move.
Why Brain Health Is the Missing Link in Sustainable Business Success
After 25 years working with brain-injured patients, Natalie Mackenzie can't treat her own brain as expendable. On cognitive load, delegation, rest and why the strategies that once carried her through eventually stopped working.
What Happened When I Stopped Trying to Be “Normal”
She spent years treating her creative, idea-driven brain as something to manage and suppress. Then she stopped — and her business grew faster than it ever had. Danielle Thompson on creativity as a business input, not a personality flaw.
Why Resolutions Don't Work and What to Do Instead
Every year, full of intention. By 9th January, most of it has unravelled. Karen Thom on why the problem isn't willpower — it's the internal filing cabinet that's been quietly running your life.
The List Every Female Founder Is Making (But Never Writes Down)
Not a list about tech upgrades or new planners. The list that lives between the final email of the day and the moment the laptop clicks shut. Shannon on what female founders actually need.
What Your Metrics Miss: The Invisible Wins That Made Your Year
Metrics, milestones and dashboards only tell part of the story. Coach and author Jessica Silva on the quiet wins — the boundaries held, the hard conversations finally had — and why they're the most important measure of a good year.
You Don't Need to Push Through: Why Slowing Down Is Sometimes the Strongest Move
The pressure to always finish strong is everywhere. But for most women who've been carrying everything all year, it isn't motivating — it's just more weight. Danielle Thompson on finishing resourced, rested and ready instead.
Why Purpose Wins Every Time (Even in a Multi-Million Pound Business)
Lisa Johnson hit every financial milestone she set herself and still felt nothing. On why money makes a terrible target — and what impact-driven business actually looks like in practice.
Five Things That Actually Matter When Building Feels Hard
The economy is unpredictable, costs are rising and audiences are distracted. Emily Hatton on the five things that actually matter when building feels hard.
The FIRE Formula: A Different Way to Think About Goal Setting
Most goal-setting advice focuses on logic and structure. Dr Rana Al-Falaki on why that's only half the picture — and the four questions that help you set goals that actually energise you.
Working With Your Seasons: Why Business Growth for Female Founders Isn’t Meant to Be Linear
Kate Kurdziej tried to run her business like growth should be a staircase. In 2022 it nearly broke her. On seasonal rhythms, the wavy growth model, and why designing your work around your energy changes everything.
Why Working Solo Can Make You Overthink (and What Actually Helps)
When you work alone, there's no manager telling you you're doing well. No colleague saying it looks great. Just you, your ideas, and silence. Shannon on why solo founders doubt themselves more — and what actually helps.
Why “Working From the Beach” Is the New Hustle Trap
The laptop-on-a-sunlounger aesthetic sells freedom. Danielle Thompson thinks it's selling something else entirely and she's got the burnout data to back it up.
The Success Paradox: When Success Feels Like Failure
You've hit the milestone. You're standing on the stage. And something feels completely wrong. Health strategist Nicole Brûlé-Walker on why so many female founders feel detached from their own success — and three shifts that actually help.