Website Templates for Service Providers: Six Shops Worth Bookmarking
Shannon Kate Murray has been building websites for female founders and established small businesses since 2020. Here, she cuts through an overwhelming market and points service-based business owners towards the template shops worth bookmarking.
Getting your business online doesn't have to mean commissioning a custom build or spending months in development. For most service providers, a well-designed template, the right platform, and a focused few days of work will get you exactly where you need to be.
The problem is that the template market is noisy. After enough time scrolling, every gallery starts to look the same, and it's not always obvious from a thumbnail whether something will work for your kind of business. Most templates are built with e-commerce in mind. If you're selling a service rather than a product, you need something that leads with trust, personality and a clear path to enquiry.
These are the four shops I come back to for service-based businesses. Two are Squarespace, two are Showit. All of them are built for founders who want a professional result without needing a developer.
Big Cat Creative: Squarespace Website Templates
Trusted by over 8,000 small businesses, Big Cat Creative is one of the most established Squarespace template shops around. All templates are built on Squarespace 7.1 Fluid Engine. They cover a wide range of service-based businesses including coaches, therapists, copywriters and virtual assistants, and each comes with step-by-step tutorials, a full resource library and lifetime support. There's also a free quiz to match you to the right template if you're not sure where to start.
Create with Danielle: Showit Website Templates
If you're just getting started and Tonic feels like more than you need, Create with Danielle is worth a look. The templates are designed for beginners, easy to use, and more affordable. Good for founders who need to get something live quickly without cutting corners on its appearance.
Disclosure: this is an affiliate link. If you purchase through it, I earn a small commission at no extra cost to you.
GoLive HQ: Squarespace Website Templates
Used by over 14,800 coaches, speakers and service-based business owners, GoLive HQ is one of the bigger names in the Squarespace template space. Templates cover a wide range of business types, from coaches and personal brands to therapists and course creators. Each comes with step-by-step customisation tutorials and unlimited support, so there's a proper hand-holding process if you need it.
Kseniia Design: Squarespace Website Templates
Kseniia builds Squarespace 7.1 templates for coaches, designers and service providers who want something that reflects their brand rather than a standard theme. The collection leans elegant and minimal, and the templates are set up well for businesses that sell through personality as much as expertise. She also offers custom design, SEO services and a "design in a day" option if you want to hand the build off entirely.
Disclosure: this is an affiliate link. If you purchase through it, I earn a small commission at no extra cost to you.
Lains Creative: Showit Website Templates
Lucy Hoddinott's templates were built with creatives in mind (wedding suppliers, skin clinics, therapists) but translate well across most service-based businesses. Templates include seven core pages, platform integrations with tools like Flodesk, and step-by-step video guides to take you from purchase to live. Lucy is also a Showit Design Partner, so the technical foundations are solid.
Tonic Site Shop: Showit Website Templates
Tonic is one of the most recognised names in the Showit template space, trusted by over 10,000 businesses. The designs are bold and distinctive, and every template is pre-optimised for SEO by an in-house expert and built with conversion strategy baked in, including copy prompts and calls to action throughout. They also offer sales page templates, Canva templates and add-on pages if you want to build the site out further. Worth knowing: they currently have 20% off sitewide (correct as of May 2026).