Steve Jobs had his turtleneck. Coco Chanel built a legacy on a symbol. Samantha Harman explains how repetition, story and a single piece of jewellery can turn what you wear into a brand people actually remember.

Between hybrid working and school runs, most founders have quietly stopped getting dressed properly. Samantha Harman, personal stylist and author of Just Get Dressed, makes the case for putting your wardrobe back to work, and shares the three-step method she uses with clients to get out of a style rut.

She'd rehearsed in the mirror, finished her slides and knew her content cold. Shannon Alter, executive presence coach with over 30 years of experience, breaks down why her client still lost the room and what female founders need to know about the signals they're sending before they say a word.

A professional headshot has been doing the same job for sixty years: showing strangers you're a credible professional. The Beautiful Moments founder Hetal Trivedi argues that the job hasn't gone away, but it's no longer enough. Here's what brand storytelling images can do that a headshot was never built for, and how to make every photo on your website earn its place.

Giving back as a small business doesn’t have to be expensive or performative. Discover meaningful, sustainable ways that female founders can create real impact in their communities. 

Most founders think PR isn't working because of the pitch. After 22 years building reputations behind the scenes, Laura Perkes argues the real problem starts much earlier.

Barbara Ayisi cold-called The Langham, sent seven follow-up emails and landed her first ever brand shoot at one of London's most prestigious hotels. On persistence, preparation and how to approach a luxury venue with a proposal they cannot say no to.

You don't need to be constantly on camera to build authority. PR strategist Jo Swann on how strategic PR works quietly in the background and what founders need to do to get started.

Too many businesses treat sustainability like decoration. Mia Marks on why the companies worth watching bring it into the room early — and why it behaves less like a conscience and more like a structure.

Reels because everyone says you should. Webinars because it feels like the next thing. Claire Best on why trend-chasing creates distraction rather than direction — and the five foundations worth building first.

Want to rest this December and stay booked? Here’s how female founders can create a simple visibility ecosystem that runs on autopilot - so clients can still find you, connect with you and book you, even while you switch off for the holidays.

Emmi Salonen had the career, the clients, the studio. Then one day she stopped wanting to create. On what happened when she travelled the world looking for answers — and the Creative Ecosystem model she built from what she found.

Sales prove demand. Belief builds longevity. Brand architect Rachel Pearson on why the most valuable brands — from Patagonia to Hermès — aren't chasing the market. They're defining it.

You don't need to keep pushing visibility right up to the final day of the year. PR strategist Dina Behrman on four small tasks that keep your business top of mind while you actually rest.

Fake reviews affect an estimated £23 billion of UK consumer spending annually. SEO specialist Adam Collins on spotting them, reporting them, and building a genuine reputation that doesn't depend on platforms you don't control.

Logo, photography, website — most new founders know they need these things. Brand designer Lucy Hoddinott on why the order you build them in matters, and what strong brand assets actually buy you long term.

Shannon Kate Murray on how a spontaneous nail appointment broke a habit she'd had for two decades — and why a regular nail ritual became one of her most grounding forms of self-care.

Entering a business award isn't about collecting trophies — it's about backing yourself publicly. The UK awards worth knowing about, and how to write an entry that actually stands out.

You don't need heavy makeup to look great on camera. Makeup artist Barbara Ayisi shares the quick techniques that help founders feel confident and camera-ready — in minutes.

Most brand stories are technically accurate and emotionally flat. Here's how to write one that actually converts — by making your dream client the hero, not yourself.