Steve Jobs had his turtleneck. Coco Chanel built a legacy on a symbol. Samantha Harman explains how repetition, story and a single piece of jewellery can turn what you wear into a brand people actually remember.

Between hybrid working and school runs, most founders have quietly stopped getting dressed properly. Samantha Harman, personal stylist and author of Just Get Dressed, makes the case for putting your wardrobe back to work, and shares the three-step method she uses with clients to get out of a style rut.

She'd rehearsed in the mirror, finished her slides and knew her content cold. Shannon Alter, executive presence coach with over 30 years of experience, breaks down why her client still lost the room and what female founders need to know about the signals they're sending before they say a word.

A professional headshot has been doing the same job for sixty years: showing strangers you're a credible professional. The Beautiful Moments founder Hetal Trivedi argues that the job hasn't gone away, but it's no longer enough. Here's what brand storytelling images can do that a headshot was never built for, and how to make every photo on your website earn its place.

Barbara Ayisi cold-called The Langham, sent seven follow-up emails and landed her first ever brand shoot at one of London's most prestigious hotels. On persistence, preparation and how to approach a luxury venue with a proposal they cannot say no to.

Shannon Kate Murray on how a spontaneous nail appointment broke a habit she'd had for two decades — and why a regular nail ritual became one of her most grounding forms of self-care.

You don't need heavy makeup to look great on camera. Makeup artist Barbara Ayisi shares the quick techniques that help founders feel confident and camera-ready — in minutes.

The best airplane outfits for women strike a balance between comfort and confidence, style and practicality. From business casual to long-haul luxury — here's exactly what to wear, and where to shop it.