Why Strong Brand Assets Matter From Day One: A Guide for New Business Owners
Starting a business? Designer Lucy Hoddinott explains why strong brand assets - from your logo to your website - matter from day one, and how to create them with confidence.
Why Your Website Isn’t Converting (Even If It Looks Gorgeous)
Struggling to turn website visitors into paying clients? This UX strategist breaks down why beautiful websites often fail - and how to fix yours for conversions that sing.
Why Everyone’s LinkedIn Feeds Look Broken - And What to Do About It
LinkedIn’s latest update is shaking up feeds everywhere - rewarding realness over polish. Here’s what’s changed, why engagement is dropping, and how to adapt.
Why Balance Isn’t the Goal - And What Female Founders Really Need Instead
Forget chasing the perfect routine. In this honest and empowering piece, April Wild challenges the myth of balance and offers a refreshing reframe on what wellness really means for women in business.
When Efficiency Erodes Imagination: The Hidden Cost of AI Productivity Tools
AI can speed up your work - but it might be slowing down your mind. Here’s why creativity, confidence, and emotional intelligence remain your most irreplaceable edge.
Breaking the Visibility Loop: How to Be Seen on Your Own Terms
You don’t need to be louder to be seen. Here’s how to build true visibility through honesty, rhythm, and self-trust.
Quietly Unforgettable: How to Build a Personal Brand Without Shouting
You don’t have to be loud to be memorable. Here’s how introverted women can build a personal brand that feels calm, confident, and quietly unforgettable.
How to Lead with Power - Without Being Labelled “Difficult” or “Too Much”
You don’t have to shrink your voice to avoid labels. You can lead with clarity, strength and presence - and still be unapologetically you.
The Best Awards for Women in Business (and How to Nail Your Entry)
Recognition isn’t just validation - it’s visibility. Discover the best UK business awards for women in 2025 and how to enter with confidence, clarity, and credibility.
Is TikTok Shop a Launchpad - Or a Brand Risk? What Female Founders Need to Know
TikTok Shop has turned side hustles into breakout brands. But for female founders, the gains come with risk. Here’s how to weigh visibility, brand integrity, and sustainability - and decide if it’s right for you in 2025.
How to Make the Right Business Decisions (Even When Everyone Has an Opinion)
Everyone’s got advice - but not everyone has your vision. Here's how smart women in business filter opinions, trust their gut, and make bold decisions that actually align.
How to Get Your Brand Into Retail: Top Tips for Founders Ready to Take the Leap
Ready to get your product into stores? Discover expert tips on pitching buyers, retail readiness, and positioning your brand for success.
How to Write a Brand Story That Sells (Without Making It All About You)
Learn how to build a brand story that turns your journey into a marketing tool. Real advice for women-led businesses who want more than clickbait.
How to Create a Productivity Planner That Sells (And People Actually Use)
Want to launch your own productivity planner? This step-by-step guide walks you through designing, printing, and selling a planner that actually works — with real-world examples and digital options.
The Best Cities for Female Entrepreneurs
Outgrown your city? You’re not alone. These five cities aren’t just thriving - they’re proven ecosystems where female founders get funded, supported, and seen. Backed by Dell’s WE Index, this is your data-driven guide to where women-led businesses are scaling fastest in 2025.
Email Marketing for Women in Business: How to Build, Grow & Engage Your List
With an average return of $42 for every $1 spent, email marketing remains one of the most effective (and personal) ways to grow your business. Here's how to start - and how to make it work.
Your Google Listing Is Your Digital Handshake - Here’s How to Make It Count
Is your Google listing showing the wrong info - or just not doing your site justice? These SEO tips will help you update your title tags and descriptions so your site shows up polished, purposeful, and clickable.
Networking Tips for Women
For women navigating business, leadership, and visibility, networking isn’t about handing out cards - it’s about building genuine, strategic relationships. These 10 tips will help you do it with confidence and clarity.