For a long time I thought EVN had a product problem. Every quiet week, my answer was the same: I needed more products. Ten years in jewellery retail should have told me otherwise.

Travel retail gives brands access to millions of international consumers every year. But it works very differently from traditional retail. Yvonne Airey on commercial readiness, margin expectations and how to approach the channel strategically.

From choosing the right event to interacting with strangers, Hannah Capocci-Hunt on what product founders need to know before their first market stall and what the experience teaches you that nothing else can.

Sophie Neall changed the Good Kynd recipe 70 times, turned down an investor who offered everything they needed, and launched a vegan oat iced chai brand while figuring it out as she went. On building something real without knowing what you're doing.

Hannah Capocci-Hunt went from neuroscience to pole dancing school to artisan soap — scaling from 25 bars to 2,500 for a single wholesale order. On nearly giving up, the admin nobody tells you about, and why you should never quit on a bad day.

TikTok Shop has been extraordinary for women founders. But as it becomes more commercialised, a harder question is emerging — does this platform support the business you're trying to build, or quietly chip away at it?

Landing a retail deal is the dream for many product founders. But the process is full of missed opportunities and unanswered emails. Here's what buyers actually look for — and how to pitch with confidence.