PR and Visibility for Women in Business

Between hybrid working and school runs, most founders have quietly stopped getting dressed properly. Samantha Harman, personal stylist and author of Just Get Dressed, makes the case for putting your wardrobe back to work, and shares the three-step method she uses with clients to get out of a style rut.

She'd rehearsed in the mirror, finished her slides and knew her content cold. Shannon Alter, executive presence coach with over 30 years of experience, breaks down why her client still lost the room and what female founders need to know about the signals they're sending before they say a word.

A professional headshot has been doing the same job for sixty years: showing strangers you're a credible professional. The Beautiful Moments founder Hetal Trivedi argues that the job hasn't gone away, but it's no longer enough. Here's what brand storytelling images can do that a headshot was never built for, and how to make every photo on your website earn its place.

Most founders think PR isn't working because of the pitch. After 22 years building reputations behind the scenes, Laura Perkes argues the real problem starts much earlier.

Miranda Priestly's takedown of Emily Charlton in The Devil Wears Prada 2 is the sharpest line in the film. It's also the question every female founder should be asking herself.

Barbara Ayisi cold-called The Langham, sent seven follow-up emails and landed her first ever brand shoot at one of London's most prestigious hotels. On persistence, preparation and how to approach a luxury venue with a proposal they cannot say no to.

We're living through a trust recession. The gap between what people say and what they do has widened — and audiences are exhausted by the performance. Danielle Thompson on what they actually want instead.

You don't need to be constantly on camera to build authority. PR strategist Jo Swann on how strategic PR works quietly in the background and what founders need to do to get started.

You don't need to keep pushing visibility right up to the final day of the year. PR strategist Dina Behrman on four small tasks that keep your business top of mind while you actually rest.

Visibility blocks don't announce themselves. They look like procrastination, perfectionism, or just waiting to be discovered. Luana Ribeira on the fear that's quietly holding smart women back — and what to do about it.

You can perfect the content plan and polish the brand voice — but if you're still holding back what you actually believe, it's not a strategy problem. Dr. Christiane Schroeter on the visibility loop and how to break it.

Entering a business award isn't about collecting trophies — it's about backing yourself publicly. The UK awards worth knowing about, and how to write an entry that actually stands out.