High Flying Design Editorial Team High Flying Design Editorial Team

The Default Track: The Force Moving Every Woman Toward Invisibility

Many high-performing women do everything “right” and still feel something is missing. In this powerful essay, Sloane explains the cultural “default track” shaping women’s lives and why stepping off it can change everything.

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Business Ellie Johnson, Founder, The PA Collective Business Ellie Johnson, Founder, The PA Collective

What It Takes to Win at Running a Business

Ellie Johnson introduced three operating principles that changed how she runs her business — and how she shows up in it. On discipline, balance and organisation as the foundations of sustainable growth.

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Business Shannon Kate Murray, Founder & Editor of High Flying Design Business Shannon Kate Murray, Founder & Editor of High Flying Design

What to Expect When You’re Expecting and Self-Employed

Self-employed women aren't entitled to nothing when pregnant — but the support on offer is explained poorly. On Maternity Allowance, Keeping in Touch days and what to prepare for financially.

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Business Lucy Hoddinott, Bespoke Website & Brand Designer Business Lucy Hoddinott, Bespoke Website & Brand Designer

Six Questions to Ask Your Designer Before You Commit

A stunning portfolio tells you what a designer can create. It doesn't tell you how they work, how they communicate or whether they'll truly understand your business. Lucy Hoddinott on the questions worth asking before you sign anything.

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Mindset High Flying Design Editorial Team Mindset High Flying Design Editorial Team

How to Do a Career Audit (and Why Every Founder Should)

Veena Giridhar Gopal has worked across four countries, six functions and three decades before arriving at the question: what would it look like to build something of my own? On the career audit practice that has guided every major move.

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Mindset Danielle Thompson, Founder, Goldspun Support Mindset Danielle Thompson, Founder, Goldspun Support

What Happened When I Stopped Trying to Be “Normal”

She spent years treating her creative, idea-driven brain as something to manage and suppress. Then she stopped — and her business grew faster than it ever had. Danielle Thompson on creativity as a business input, not a personality flaw.

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