From Boardrooms to App Stores: Lessons from Moving B2B to B2C
Thinking of moving from B2B to B2C? Founder Nicky Wake shares funding, growth and PR lessons from building consumer-facing dating apps.
Why Strong Brand Assets Matter From Day One: A Guide for New Business Owners
Discover why investing in your brand assets early sets your business up for long-term success. From branding to website design, here’s what’s really worth your time and money.
Why Your Website Isn’t Converting (Even If It Looks Gorgeous)
Struggling to turn website visitors into paying clients? This UX strategist breaks down why beautiful websites often fail - and how to fix yours for conversions that sing.
Why Everyone’s LinkedIn Feeds Look Broken Right Now
LinkedIn’s algorithm is quietly suppressing AI-style posts - but real content is being buried too. Here’s what’s changed and how to protect your reach.
AI and the Quiet Decline of Our Cognitive Edge
AI tools promise more freedom but could they be quietly dulling our creative and cognitive edge? This thoughtful article written by Executive Leadership Coach, Sara Sabin, explores what we might be losing when we let machines think for us, and how to stay original in an AI-powered world.
TikTok Shop Pros and Cons for Small Businesses in 2025
It’s the platform that launched a thousand side hustles - but as TikTok Shop evolves, many small business owners are questioning the cost of visibility. Is it still a smart move for values-led brands? In this piece, we explore the risks, rewards, and real stories behind TikTok’s booming ecommerce engine.
How to Make the Right Business Decisions (Even When Everyone Has an Opinion)
Every ambitious woman faces defining decisions - pivots, investments, and bold next steps. It’s easy to fall into the trap of following someone else’s formula. But true clarity comes when you blend expert advice with your own instincts. Here’s how to trust your voice, weigh the wisdom, and choose the path that’s right for you.
How to Get Your Brand Into Retail: Top Tips for Founders Ready to Take the Leap
Ready to get your product into stores? Discover expert tips on pitching buyers, retail readiness, and positioning your brand for success.
Brand Storytelling That Converts: How to Turn Your Journey Into Dream Client Magnetism
Learn how to build a brand story that turns your journey into a marketing tool. Real advice for women-led businesses who want more than clickbait.
How to Create a Productivity Planner That Sells (And People Actually Use)
Want to launch your own productivity planner? This step-by-step guide walks you through designing, printing, and selling a planner that actually works — with real-world examples and digital options.
Email Marketing for Women in Business: How to Build, Grow & Engage Your List
With an average return of $42 for every $1 spent, email marketing remains one of the most effective (and personal) ways to grow your business. Here's how to start - and how to make it work.
How to Fix What Google Says About Your Website
Is your Google listing showing the wrong info - or just not doing your site justice? These SEO tips will help you update your title tags and descriptions so your site shows up polished, purposeful, and clickable.