How to Start Investing as a Woman (Even If You Feel Unsure Where to Begin)
By Zoe Brett, Financial Planner at EQ InvestorsWomen are living longer, earning more, and taking greater control of their financial futures than ever before - but when it comes to investing, many still feel unsure where to start.
The truth? You don’t need to be an expert to build wealth. In fact, studies show that women who invest tend to outperform men in the long run thanks to a more thoughtful, long-term approach.
Here’s how to get started with clarity and confidence.
1. Get Clear on Your Financial Starting Point
Before diving into stocks or funds, know your numbers. What’s your income? What are your essential expenses? What’s left to invest?
Pro tip: Create a simple budget that separates fixed costs (rent, bills) from flexible spending (holidays, eating out). This gives you a realistic idea of how much you can invest - without sacrificing your lifestyle.
2. Build a Financial Safety Net
Before you invest, protect yourself from surprises. An emergency fund ensures that you won’t need to pull out investments during downturns.
Aim to save 3–6 months’ worth of expenses in an easy-access account.
This step gives you peace of mind and financial freedom - making you a stronger, more resilient investor.
3. Understand Your Risk Tolerance
Investing always involves risk. The key is knowing what level of uncertainty you’re comfortable with and planning accordingly.
Take a risk quiz or speak with an advisor to figure out your ideal investment profile. Prefer stability? You might focus on bonds or index funds. Willing to ride the market’s highs and lows? Stocks might suit you better.
4. Invest in What Matters to You
Sustainable and ethical investing is growing - and women are leading the way. You can build wealth and drive positive change at the same time.
Look for ESG (Environmental, Social, and Governance) funds, or choose platforms that prioritise female-led and impact-driven ventures.
When your money aligns with your values, the process feels more empowering - and purposeful.
5. Stay the Course (Even When the Market Dips)
Market dips can feel scary, but long-term investors know: staying in the game matters more than perfect timing.
Consider pound-cost averaging - investing the same amount regularly over time. This strategy smooths out market ups and downs while keeping your goals on track.
Why You Should Start Now
Investing isn’t about quick wins - it’s about building a future where you have more freedom, choices, and security.
The earlier you start - even with just £50 a month - the more powerful your money becomes. Whether you want to retire early, buy a home, or fund a passion project, investing is a tool that puts your dreams in motion.
Start now. Start small. But start.
