Why Everyone’s LinkedIn Feeds Look Broken - And What to Do About It
By Shannon Kate Murray, Founder & Editor of High Flying DesignSomething strange is happening on LinkedIn. You’ve noticed it too, haven’t you?
Professionals are logging into feeds that feel… well, broken.
Posts from weeks ago are resurfacing. Fresh content is barely there. Engagement is plummeting - and for a while, nobody knew why.
Now we do.
It’s the result of new algorithm and policy changes that are reshaping how LinkedIn decides what shows up - and who gets seen.
A Human-First Algorithm Shift
LinkedIn’s latest update, part of its revamped User Agreement, brings new rules around content recommendations and generative-AI features. Behind the scenes, the platform is now:
Detecting AI-generated or templated content to reduce spam and low-effort posts
Down-ranking duplicate or recycled content that lacks timeliness or originality
Applying tighter quality filters to prioritise human-written, value-driven posts over anything that feels too polished or formulaic
In short? If your posts sound too perfect, they might be quietly suppressed.
Sophie Rhone from Cupid PR explains:
“LinkedIn is silently punishing anything it thinks is AI-generated... catching human-written posts in the crossfire. Valuable content is being buried while recycled engagement bait from last month dominates the feed.”
What This Means for Founders
So, what does this mean for founders, creators, and professionals who rely on LinkedIn to grow their business and brand?
What Digital Strategists Recommend
1. Write like a human
Use a natural, conversational tone. Avoid robotic phrasing or recycled templates.
2. Ditch post-editing inside scheduling tools
It’s unconfirmed, but LinkedIn may flag it as bot-like behaviour. Whenever possible, publish natively on LinkedIn itself.
3. Add fresh, timely details
Mention specifics - “Just spoke at X event today” - and tag attendees. Timeliness signals that your content is current and human.
4. Monitor your analytics and keep testing
Track formats, tones, post lengths, and timings. Adapt to what genuinely resonates.
The Future of Professional Creativity
If polished content is being deprioritised, will people stop posting thoughtfully?
Will real conversations be replaced by guesswork about what reads as “human enough”?
Traditional advice told us to focus on etiquette, polish, and consistency. Now the signal is shifting toward vulnerability, immediacy, and honesty.
The bigger question: Are we ready to trade perfection for presence?
If your answer is no - it’s time to get ready.
For founders, creators, strategists, and consultants, this is a pivotal moment. A chance to:
Return to realness
Share with specificity
Stay agile
Once again proving that AI is incredible - but it can’t replace us.
Algorithms decide who gets seen, but authenticity gets us remembered.
