Why Launching Less Is the Braver Move for Founders
For a long time I thought EVN had a product problem. Every quiet week, my answer was the same: I needed more products. Ten years in jewellery retail should have told me otherwise.
How to Handle a Refund Request as a Female Founder
Nobody teaches you what to do when a client asks for a refund. Here's the law, the mindset, and how to stop folding out of guilt.
Self-Employed Pension Options: The Task You Keep Putting Off
Sorting a pension is the task most founders keep pushing to "later." Here's a clear guide to your self-employed pension options in the UK, from personal pensions and SIPPs to NEST, and how to start with as little as £10.
Website Templates for Service Providers: Six Shops Worth Bookmarking
Looking for a website template that works for your service business? These are the four template shops worth bookmarking.
What Brands Should Know Before Entering Travel Retail
Travel retail gives brands access to millions of international consumers every year. But it works very differently from traditional retail. Yvonne Airey on commercial readiness, margin expectations and how to approach the channel strategically.
What Your First Market Stall Is Actually For
From choosing the right event to interacting with strangers, Hannah Capocci-Hunt on what product founders need to know before their first market stall and what the experience teaches you that nothing else can.
Why “Just Be Authentic” Isn’t Enough to Attract High-Ticket Clients
Being yourself is a start — but it's not a strategy. Marketing strategist Giada Nizzoli on what high-ticket clients actually need to see before they trust you with their money.
What to Expect When You’re Expecting and Self-Employed
Self-employed women aren't entitled to nothing when pregnant — but the support on offer is explained poorly. On Maternity Allowance, Keeping in Touch days and what to prepare for financially.
Six Questions to Ask Your Designer Before You Commit
A stunning portfolio tells you what a designer can create. It doesn't tell you how they work, how they communicate or whether they'll truly understand your business. Lucy Hoddinott on the questions worth asking before you sign anything.
Buying Property as a Female Founder: What You Actually Need to Know
Fluctuating income, retained profit, smaller salaries for tax efficiency — the mortgage system wasn't built for how founders operate. Michelle Niziol on navigating it with confidence anyway.
Why You’re Losing Clients (and How to Keep Them)
Most clients don't leave because of your talent. They leave because they feel unseen, uncertain, or forgotten. Shannon on what actually builds loyalty — and what it costs when it breaks down.
Business Grants for Women in the UK: How to Find and Apply Successfully
The funding gap for female founders is real — but grants are more accessible than most women think. A practical guide to what's available, how to apply, and what funders actually look for.
Why Your Website Isn’t Converting (Even If It Looks Gorgeous)
You poured love and budget into your website. It looks gorgeous. But people are landing on it and clicking away. Laura Kendrick on the UX copy problem most founders don't know they have.
Is TikTok Shop a Launchpad or a Brand Risk? What Female Founders Need to Know
TikTok Shop has been extraordinary for women founders. But as it becomes more commercialised, a harder question is emerging — does this platform support the business you're trying to build, or quietly chip away at it?
How to Start Investing as a Woman (Even If You Feel Unsure Where to Begin)
You don't need to be an expert to build wealth. Financial planner Zoe Brett on getting started with clarity and confidence — even if you've been putting it off for years.
How to Get Your Product Stocked by Retailers: What Buyers Actually Want
Landing a retail deal is the dream for many product founders. But the process is full of missed opportunities and unanswered emails. Here's what buyers actually look for — and how to pitch with confidence.
Networking Tips for Women Who Hate Networking (But Know It Matters)
For women navigating business, leadership, and visibility, networking isn’t about handing out cards - it’s about building genuine, strategic relationships. These 10 tips will help you do it with confidence and clarity.