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Business
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High Flying Design
Spill the tea, anonymously
Founder Stories
Business
Mindset
Lifestyle
High Flying Design
Spill the tea, anonymously
Founder Stories
Business
Mindset
Lifestyle
Spill the tea, anonymously
How to Write a Brand Story That Sells (Without Making It All About You)
Business Giada Nizzoli, Founder, Crafty Copy 08/06/2025 Business Giada Nizzoli, Founder, Crafty Copy 08/06/2025

How to Write a Brand Story That Sells (Without Making It All About You)

Most brand stories are technically accurate and emotionally flat. Here's how to write one that actually converts — by making your dream client the hero, not yourself.

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The Best Cities for Female Entrepreneurs & What Makes Them Work
Business Shannon Kate Murray, Founder & Editor of High Flying Design 08/06/2025 Business Shannon Kate Murray, Founder & Editor of High Flying Design 08/06/2025

The Best Cities for Female Entrepreneurs & What Makes Them Work

Discover the best cities for female entrepreneurs worldwide. From London to Stockholm, explore the ecosystems where women-led businesses thrive.

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Email Marketing for Women in Business: How to Build, Grow and Actually Use Your List
Business Shannon Kate Murray, Founder & Editor of High Flying Design 08/06/2025 Business Shannon Kate Murray, Founder & Editor of High Flying Design 08/06/2025

Email Marketing for Women in Business: How to Build, Grow and Actually Use Your List

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Networking Tips for Women Who Hate Networking (But Know It Matters)
Business Shannon Kate Murray, Founder & Editor of High Flying Design 08/06/2025 Business Shannon Kate Murray, Founder & Editor of High Flying Design 08/06/2025

Networking Tips for Women Who Hate Networking (But Know It Matters)

For women navigating business, leadership, and visibility, networking isn’t about handing out cards - it’s about building genuine, strategic relationships. These 10 tips will help you do it with confidence and clarity.

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Shannon Kate Murray, founder & editor of High Flying Design | business journalist

A letter from Shannon

I grew up in Clacton-on-Sea, a town most people leave if they can. Money was tight. Building something of your own wasn't really part of the world around me.

But Dina was. She lived opposite us. Every morning she got into her Mini Cooper and drove somewhere. I was in primary school when I found out where: she had opened her own hair salon. I remember what it felt like to discover that. A woman, right across the road, who had her own business. I'd already been told a business of my own wasn't realistic. Dina was the first proof I had that it was. Not just for other people. For me too.

When I bumped into Dina recently, I told her I would love to interview her for this magazine. She said she probably wasn't interesting enough. That nobody would want to read her story.

She is wrong. Unfortunately, she is every woman I have ever approached for this magazine.

The women I feature here are Dina. They are building real businesses, in the real world, without realising who is watching, or what it means to the woman watching her. They are the women whose existence changes what other women believe is possible, often without ever knowing they did it.

This magazine is for the woman who stopped following someone else's dream and started building her own. And for the one who hasn't quite started yet, but is starting to think she might. Real stories and real advice from female founders a few steps ahead of you. So you don't have to do it alone.

Welcome to High Flying Design. You're in good company here.

— Shannon Kate Murray, founder & editor

Alongside the magazine, I design & develop websites for founders and established small businesses who have outgrown their current one. Explore working with me →

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A few of my founder favourites:

High Flying Design is the online magazine for women in business, and the ones dreaming of it. Written by female founders a few steps ahead of you.

Proudly ranked #8 in FeedSpot's Top 50 Women's Magazines, 2025 & 2026.

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The first roundup arrives at the start of next month. In the meantime, the magazine is right here whenever you need it.

— Shannon, founder and editor

Independently owned and edited from Essex, UK. Affiliate links are present throughout the site. Privacy | © High Flying Design