Why Everyone’s LinkedIn Feeds Look Broken Right Now
Something strange is happening on LinkedIn. You’ve noticed it too, haven’t you?
Professionals are logging into feeds that feel… well, broken.
Posts from weeks ago are resurfacing. Fresh content is barely there. Engagement is plummeting - and nobody seemed to know why.
But, now we do.
It's the result of recent algorithm and policy changes that are reshaping how LinkedIn decides what shows up - and who gets seen.
What’s changed: A human-first Algorithm Shift
LinkedIn’s latest update - part of its revamped User Agreement - includes new rules around content recommendation and generative AI features. Behind the scenes, the platform is now:
Detecting AI-generated or templated content to reduce spam and low-effort posts
Down-ranking duplicate or recycled content that lacks timeliness or originality
Applying tighter quality filters to prioritise human-written, value-driven posts over anything that feels too polished or formulaic
In short? If your posts sound too perfect, they might be quietly suppressed.
Sophie Rhone from Cupid PR explains:
“LinkedIn is silently punishing anything it thinks is AI-generated... catching human-written posts in the crossfire. Valuable content is being buried while recycled engagement bait from last month dominates the feed.”
What Digital Strategists Recommend Right Now
1. Write like a human
Write how you speak. Use a natural, conversational tone and avoid robotic phrasing or overused templates.
2. Ditch post editing inside of scheduling tools
It’s not confirmed, but LinkedIn may flag this as bot-like behaviour. Where possible, publish natively (aka on LinkedIn’s own platform as opposed to a scheduling tool).
3. Add fresh, timely details
Include specifics like ‘Just spoke at X event today’ and tag people you met, attended with or heard speak. Timeliness signals that your content is current and human.
4. Monitor your analytics and test frequently
Pay close attention to your analytics.Test different formats, tones, post lengths, and posting times - then adapt based on what’s going down well.
What this means for Professional creativity
If polished content is being deprioritised, will people stop posting thoughtfully?
Will real conversations be replaced with guesswork on what reads as human enough?
Traditional advice told us to focus on etiquette, polish and consistency.
Now, the signal is shifting toward vulnerability, immediacy and honesty.
The bigger question? Are we ready to trade perfection for presence?
If your answer is no - it’s time to get ready.
For founders, creators, strategists and consultants, this is a pivotal moment. A chance to:
Return to realness
Share with specificity
Stay agile
Once again proving that AI is incredible - but it can’t replace us.
Authentic human connection still wins.
