As the year winds down, you don’t need to hustle for visibility. PR expert Dina Behrman shares four simple, low-effort tasks that keep your business credible and top-of-mind—so you can rest now and start January fully media-ready.

When the Princess of Wales visited Sudbury Silk Mills, the headlines focused on her outfit - but the real story was about visibility, legacy, and the quiet power of consistency. Here’s what founders can learn from one family-run mill’s moment in the spotlight.