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High Flying Design
Business
Mindset
Lifestyle
Founder Stories
Founder Favourites
Get the newsletter
Business
Mindset
Lifestyle
Founder Stories
Founder Favourites
Get the newsletter
How to Lead Without Being Labelled “Difficult” or “Too Much”
Mindset Shannon Kate Murray, Founder & Editor 13/06/2025 Mindset Shannon Kate Murray, Founder & Editor 13/06/2025

How to Lead Without Being Labelled “Difficult” or “Too Much”

The labels shift depending on the day — too assertive, too cold, too much. Shannon on why the problem isn't you, and how to lead with clarity and conviction without shrinking yourself to fit a framework that was never built for you.

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From the editor

I started High Flying Design because the most useful things I've ever learned about building a successful business (and life) have come from women who are still building: still making decisions with incomplete information, still showing up, still being honest about what's hard. I wanted to give those women a platform. And I wanted the women reading to feel a little less alone in their own journey.

I grew up along Essex’s sunshine coast without many examples of women who'd built something creative or of their own. I tried the 9 to 5. I was good at it. But I didn't feel like I was making anything that mattered.

This is what matters.

I hope you find something here that inspires you.

— Shannon Kate Murray, founder & editor of High Flying Design

Alongside the magazine, I work with established small businesses who’ve outgrown their current website. Explore working with me →

ABOUT US

High Flying Design is a women’s business and lifestyle magazine. Written by founders for founders. Available online only.

Proudly ranked #8 in FeedSpot's Top 50 Women's Magazines, 2025 & 2026.

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