Shannon Kate 11/06/2025 Shannon Kate 11/06/2025

Is TikTok Shop a Launchpad - Or a Brand Risk? What Female Founders Need to Know

TikTok Shop has turned side hustles into breakout brands. But for female founders, the gains come with risk. Here’s how to weigh visibility, brand integrity, and sustainability - and decide if it’s right for you in 2025.

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