When Reviews Go Wrong: How to Handle Fake and Negative Feedback Online
Reviews build trust - until they don’t. SEO expert Adam Collins shares how to protect your business from fake or unfair feedback, respond like a pro, and build a reputation that lasts.
Is TikTok Shop a Launchpad - Or a Brand Risk? What Female Founders Need to Know
TikTok Shop has turned side hustles into breakout brands. But for female founders, the gains come with risk. Here’s how to weigh visibility, brand integrity, and sustainability - and decide if it’s right for you in 2025.