Fake or unfair reviews can dent your rating and damage trust. Here’s how to spot the fakes, respond professionally, and protect your online reputation.

It’s the platform that launched a thousand side hustles - but as TikTok Shop evolves, many small business owners are questioning the cost of visibility. Is it still a smart move for values-led brands? In this piece, we explore the risks, rewards, and real stories behind TikTok’s booming ecommerce engine.