When Women Lead with Fabulosity, Businesses Don’t Just Feel Better - They Perform Better
By Carol Evans, Business Growth & Scaling Strategist For Female EntrepreneursFor much of my life, I believed success meant doing more than everyone else. I come from a working-class family and was looked down on by those with more money and status. I didn’t let it break me - it fuelled a hunger to prove what was possible.
And I did.
I worked twice as hard as anyone else and progressed quickly. I remember being told to show “more gravitas” and hide my enthusiasm - despite delivering tens of millions in profit. I was driven by results and enjoyed the rewards of success, but underneath it all was a young girl still trying to prove she was worthy of acceptance.
I didn’t fully understand the impact of that way of working until much later. After becoming a parent, the drive intensified. I wanted to be everything to everyone - the perfect mother and the successful businesswoman. The only thing that truly suffered was me.
My eventual collapse came after raising £16 million for a business and then losing planning permission. I didn’t just lose a company - I lost me. And in the rebuilding that followed, alongside decades of experience leading businesses, one truth became impossible to ignore:
Women are not failing in business.
They are succeeding inside a leadership model that disconnects them from their bodies, their intuition and their truth.
That realisation reshaped how I understand leadership - and why I see fabulosity as a real driver of performance in business.
The Leadership Model Women Were Never Designed For
Over decades of leading businesses and rebuilding after failure, I began to see a clear pattern emerge. That pattern became the basis of the Ufinity™ Framework and its core pillar, the Feminine Leadership Code™ - a leadership model that integrates embodied presence, strategic structure and identity-led decision-making, rather than forcing women to choose between performance and self-abandonment.
What Fabulosity Actually Is
Fabulosity is often misunderstood.
It’s not fluff. It’s not aesthetics. And it’s not performance.
Fabulosity is grounded presence.
It’s what happens when a woman is connected to her body and her inner truth, rather than living entirely in her head. When she is regulated, embodied and present - not managing perception or bracing for judgement.
From that place, leadership changes. She doesn’t need to shout, control or overwork to prove her value.
Her presence carries weight.
Why the Body and Soul Matter More Than Ego Ever Will
One of the most misunderstood aspects of leadership is where real authority comes from.
When a woman is disconnected from her body and inner world, she compensates. She pushes. She postures. She overstates her importance or achievements - not because she’s arrogant, but because she doesn’t feel anchored enough to rest in her own power.
That kind of leadership often shows up as ego.
Ego has to announce itself and prove it’s in charge. While it may command attention, it rarely earns trust.
Fabulosity comes from a very different place. It’s born when a woman pours care into her body and soul - treating herself as a valuable asset rather than a machine to be driven harder. She doesn’t lead from fear or comparison. She leads from certainty.
This is where fabulosity becomes magnetic rather than performative - and why it is often misunderstood as “soft” by those who rely on ego to lead.
In reality, it is one of the most powerful leadership positions there is.
Performance Versus Presence
Most of us have been in rooms where leadership is being performed. There’s noise, dominance and certainty - and underneath it, tension.
Leadership that relies on ego has to constantly reinforce itself:
I’m in charge.
I know best.
Do it my way.
Aren’t I amazing.
But people don’t thrive under that energy. They comply, withdraw or quietly disengage.
Grounded leadership works differently.
When a leader is present rather than performative, people feel respected for their skills and contributions. They feel part of something, not managed and controlled from above.
When people feel included, trusted and seen, they give more - not because they’re pushed, but because they’re connected.
That’s effectiveness.
Why Fabulosity Is Good for Business
When women lead from embodied, grounded presence, the business impact is tangible:
Decision-making improves
A regulated leader thinks more clearly. Decisions are less reactive, more strategic, and made with confidence rather than urgency.
Teams perform better
Psychological safety increases. Problems surface earlier. Ownership replaces compliance. Energy is spent on solutions, not self-protection.
Retention increases
People don’t leave companies - they leave leadership energy. When leaders are calm, present and self-trusting, teams stabilise.
Customer experience strengthens
Stable, engaged teams deliver consistent service. Relationships last longer. Trust builds - and churn rates drop.
Scale becomes possible
Businesses stop relying on one exhausted woman holding everything together through sheer will. Leadership becomes distributive, sustainable and resilient.
Businesses with grounded leadership waste less energy, make better decisions and build cultures people want to stay in.
Structure Is Not the Enemy of Feminine Leadership
This is not about being walked over - and that distinction matters.
Feminine leadership does not mean being passive, porous or available to be taken advantage of. Many women have experienced that, and understandably resist anything that feels like a return to it.
This is where structure matters.
Feminine energy is alive, creative and ever-flowing - like a river. But without strong riverbanks - systems, boundaries, roles and standards - it spills everywhere and loses its power.
Structure is not restrictive. It is freedom. It is what protects feminine leadership.
When a woman is supported by clear foundations, she doesn’t lose authority. She gains it. She becomes steady, consistent and unshakeable.
Not Anti-Men - Pro-Truth
This conversation is not about diminishing men or creating division.
Some of the most committed leaders I work with are men - men who also feel the limits of fear-based, control-heavy leadership and want to lead with more presence, emotional intelligence and connection.
This is not a gender war.
It’s a recalibration.
Leadership that integrates presence and structure, truth and vision, benefits everyone.
A Bigger Opportunity Than We Realise
This isn’t a small shift.
It’s a generational one.
More women are starting businesses than ever before, yet far fewer feel able to grow them to six and seven figures - not because of a lack of talent, but because the dominant leadership model feels unsustainable.
When women are given permission to lead in ways that are innate and true - grounded in the body, supported by structure and aligned with their values - something powerful happens.
They don’t just feel better.
They build better.
Fabulosity is not dependency.
It’s sovereignty.
Through my documentary series Magnetic Millions™, where women share the real, unfiltered stories behind their success, I see the same truth repeated again and again:
Achievement built on disconnection eventually collapses.
Leadership rooted in truth, presence and structure endures.
When a woman feels truly fabulous - grounded in her body, connected to her truth and protected by strong foundations - that state ripples outward.
Teams rise. Standards rise. Businesses strengthen.
This is not softness.
It is leadership done properly.
When women rise, the world rises to meet them.
