How do you scale a handmade product business without losing the craft? Founder Hannah Capocci-Hunt takes us behind the scenes of Elstree Soaps’ leap from 25 bars to 2,500 - and why success isn’t always a straight path.

TikTok Shop has turned side hustles into breakout brands. But for female founders, the gains come with risk. Here’s how to weigh visibility, brand integrity, and sustainability - and decide if it’s right for you in 2025.

Ready to get your product into stores? Discover expert tips on pitching buyers, retail readiness, and positioning your brand for success.