It’s the platform that launched a thousand side hustles - but as TikTok Shop evolves, many small business owners are questioning the cost of visibility. Is it still a smart move for values-led brands? In this piece, we explore the risks, rewards, and real stories behind TikTok’s booming ecommerce engine.

Ready to get your product into stores? Discover expert tips on pitching buyers, retail readiness, and positioning your brand for success.