For a long time I thought EVN had a product problem. Every quiet week, my answer was the same: I needed more products. Ten years in jewellery retail should have told me otherwise.

Discover the dangers of using AI-generated ads for your small business, plus why human creativity and "homemade" content are the keys to business growth in 2026.

Barbara Ayisi cold-called The Langham, sent seven follow-up emails and landed her first ever brand shoot at one of London's most prestigious hotels. On persistence, preparation and how to approach a luxury venue with a proposal they cannot say no to.

We're living through a trust recession. The gap between what people say and what they do has widened — and audiences are exhausted by the performance. Danielle Thompson on what they actually want instead.

Charlie Terry, Founder of CEEK Marketing, analyses TALA’s £2.6m operating loss, Grace Beverley’s strategy and the wider debate around founder-led UK brand profitability.

You don't need to be constantly on camera to build authority. PR strategist Jo Swann on how strategic PR works quietly in the background and what founders need to do to get started.

Too many businesses treat sustainability like decoration. Mia Marks on why the companies worth watching bring it into the room early — and why it behaves less like a conscience and more like a structure.

Reels because everyone says you should. Webinars because it feels like the next thing. Claire Best on why trend-chasing creates distraction rather than direction — and the five foundations worth building first.

Kim Kardashian's MasterClass isn't really about fame. It's about product decisions, audience intuition, and knowing when to move fast. Here are the ten lessons any founder can actually use.

Sales prove demand. Belief builds longevity. Brand architect Rachel Pearson on why the most valuable brands — from Patagonia to Hermès — aren't chasing the market. They're defining it.

Fake reviews affect an estimated £23 billion of UK consumer spending annually. SEO specialist Adam Collins on spotting them, reporting them, and building a genuine reputation that doesn't depend on platforms you don't control.

After two decades in B2B, Nicky Wake thought she knew how to grow a brand. Then she launched three dating apps and discovered the rules were completely different. Honest lessons from the other side of the leap.

Logo, photography, website — most new founders know they need these things. Brand designer Lucy Hoddinott on why the order you build them in matters, and what strong brand assets actually buy you long term.

You poured love and budget into your website. It looks gorgeous. But people are landing on it and clicking away. Laura Kendrick on the UX copy problem most founders don't know they have.

AI can draft your emails, plan your content and polish your pitch. But when we outsource too much too soon, something important happens. Sara Sabin on the hidden cost of cognitive offloading — and why your most irreplaceable asset is still being human.

TikTok Shop has been extraordinary for women founders. But as it becomes more commercialised, a harder question is emerging — does this platform support the business you're trying to build, or quietly chip away at it?

In a world rewarded for instant success and viral launches, Sarah Dusek makes the case for something more enduring — and explains exactly how to stay focused on it.

Most brand stories are technically accurate and emotionally flat. Here's how to write one that actually converts — by making your dream client the hero, not yourself.