Shannon Kate 17/03/2026 Shannon Kate 17/03/2026

Sophie Neall on building Good Kynd: “We Changed the Recipe 70 Times”

When Sophie Neall left a London accounting career, she didn’t know she would end up launching a drinks brand. In this founder interview, she shares the real journey behind Good Kynd, from 70 recipe attempts to trusting her gut while raising investment.

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Every month I pull together the best of High Flying Design — the articles worth reading, the founder story that stayed with me, and the thinking worth your time. It comes to you so you never have to go looking for it. Over 200 female high-flyers open it every month and it has become one of those rare emails people genuinely look forward to.

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I launched High Flying Design because the most useful business knowledge comes from women who are still in it — not the ones who've packaged their journey into a course, but the ones still doing the work, still showing up, still figuring it out. I wanted to create a space where those women could be heard, and where the women reading could feel a little less alone in what they're building. I hope you find something here that stays with you.

— Shannon Kate Murray, founder & editor

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