What if your business planning could feel a little more intuitive? A little more aligned - and actually, a little more effective - just by following the rhythm of the Moon?

Three women sit together on rocks by the sea, watching a large, glowing full moon rise against a pink and purple sunset sky. The scene feels calm, reflective and connected to nature’s rhythms.

For centuries, people have worked with natural cycles like the seasons and the sunrise. And now, many women in business are rediscovering the power of syncing with something else: the Moon.

It turns out our bodies don’t just respond to the daily sunrise (that’s our circadian rhythm). We may also move in tune with a longer cycle - the lunar rhythm - which runs on a 29.5-day loop. Some researchers call this the circalunar rhythm.

In fact, a 2013 study from Swiss scientists found that during a Full Moon, people tend to get less sleep, less deep rest, and experience lower melatonin levels. It’s like the Moon really does pull on us - not just the tides.

Rev. Sydney Francis, author of Activating Lunar Alchemy and founder of SoulGardener.me, believes working with the Moon cycle can support not just your wellbeing, but your growth in life and business too.

“Over time, you start to feel the subtle influences of the lunar rhythm,” she says.

So how does it work? Sydney has developed a simple, four-phase planning method that follows the key stages of the Moon - a rhythm you can return to, month after month, to feel more connected, more supported, and more in sync with your own pace.

A simple line graph showing the Moon’s rhythm, with the New Moon at the lowest point, the First Quarter as the Moon begins to rise, the Full Moon at the highest point, and the Last Quarter as the Moon begins to wane.

The Four Moon Phases for Business Planning

🌑 New Moon: Set Your Intentions

The New Moon is all about beginnings. Traditionally, this is when women would ‘seed the Moon’ - setting fresh intentions and planting new goals. Sydney recommends taking time to journal, vision, and plan what you’d love to grow in the weeks ahead.

🌓 Waxing Moon: Take Supportive Action

As the Moon grows, so can your momentum. Between the New Moon and the Full Moon is the perfect time to build new habits, start projects, and make steady progress towards your goals.

🌕 Full Moon: Pause and Reflect

The Full Moon is your mirror. This is a moment for self-reflection, noticing what’s working and what’s not. Sydney suggests reviewing your goals here - often, the biggest insights come when we slow down and take stock.

🌗 Waning Moon: Let Go and Adjust

As the Moon begins to shrink, it’s time to gently release what isn’t serving you. Try writing a ‘not-to-do list’ - the things you can let go of, delegate, or stop doing altogether. This clears space for what really matters.

Why the Moon Cycle Works

“This isn’t a one-and-done thing,” Sydney reminds us. “Just like sustainable growth in business, working with the Moon is about showing up consistently and giving yourself time.”

By moving with the Moon’s phases, you can create a more intuitive, sustainable rhythm for yourself-— one that builds in time for reflection, action, celebration, and rest. It’s not about chasing results. It’s about growing in sync with your own natural flow.

And maybe that’s the real magic here.

Little Extras to Support Your Rhythm:

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How Planning Around the Moon Cycle Can Support Your Growth