Marketing for Women in Business
Marketing covers everything from how you look to how you get found. The pieces here are about building a brand that feels like you, making a website that actually converts, and choosing the marketing that fits the business you're building rather than the one an algorithm wants you to. What to say, where to say it, and how to still sound like yourself doing it. Written by founders and marketers who've learned the difference between busy and effective.
featuredWhy Chasing Marketing Trends Is Holding Your Business Back
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A professional headshot has been doing the same job for sixty years: showing strangers you're a credible professional. The Beautiful Moments founder Hetal Trivedi argues that the job hasn't gone away, but it's no longer enough. Here's what brand storytelling images can do that a headshot was never built for, and how to make every photo on your website earn its place.
Discover the dangers of using AI-generated ads for your small business, plus why human creativity and "homemade" content are the keys to business growth in 2026.
Barbara Ayisi cold-called The Langham, sent seven follow-up emails and landed her first ever brand shoot at one of London's most prestigious hotels. On persistence, preparation and how to approach a luxury venue with a proposal they cannot say no to.
We're living through a trust recession. The gap between what people say and what they do has widened — and audiences are exhausted by the performance. Danielle Thompson on what they actually want instead.
Charlie Terry, Founder of CEEK Marketing, analyses TALA’s £2.6m operating loss, Grace Beverley’s strategy and the wider debate around founder-led UK brand profitability.
A stunning portfolio tells you what a designer can create. It doesn't tell you how they work, how they communicate or whether they'll truly understand your business. Lucy Hoddinott on the questions worth asking before you sign anything.
You don't need to be constantly on camera to build authority. PR strategist Jo Swann on how strategic PR works quietly in the background and what founders need to do to get started.
Too many businesses treat sustainability like decoration. Mia Marks on why the companies worth watching bring it into the room early — and why it behaves less like a conscience and more like a structure.
Reels because everyone says you should. Webinars because it feels like the next thing. Claire Best on why trend-chasing creates distraction rather than direction — and the five foundations worth building first.
Kim Kardashian's MasterClass isn't really about fame. It's about product decisions, audience intuition, and knowing when to move fast. Here are the ten lessons any founder can actually use.
Sales prove demand. Belief builds longevity. Brand architect Rachel Pearson on why the most valuable brands — from Patagonia to Hermès — aren't chasing the market. They're defining it.
Fake reviews affect an estimated £23 billion of UK consumer spending annually. SEO specialist Adam Collins on spotting them, reporting them, and building a genuine reputation that doesn't depend on platforms you don't control.
After two decades in B2B, Nicky Wake thought she knew how to grow a brand. Then she launched three dating apps and discovered the rules were completely different. Honest lessons from the other side of the leap.
Logo, photography, website — most new founders know they need these things. Brand designer Lucy Hoddinott on why the order you build them in matters, and what strong brand assets actually buy you long term.