How to Get Clients: Advice for Women in Business
Getting clients is the part nobody warns you about. You can be brilliant at the actual work and still find yourself staring at a quiet inbox, wondering where the next client is going to come from. The women writing here have all been there, and they're sharing what actually moved the needle for them.
getting clientsWhy you’re losing clients (and how to keep them)
all articles in Getting Clients:From choosing the right event to interacting with strangers, Hannah Capocci-Hunt on what product founders need to know before their first market stall and what the experience teaches you that nothing else can.
Being yourself is a start — but it's not a strategy. Marketing strategist Giada Nizzoli on what high-ticket clients actually need to see before they trust you with their money.
Most clients don't leave because of your talent. They leave because they feel unseen, uncertain, or forgotten. Shannon on what actually builds loyalty — and what it costs when it breaks down.
Entering a business award isn't about collecting trophies — it's about backing yourself publicly. The UK awards worth knowing about, and how to write an entry that actually stands out.
Landing a retail deal is the dream for many product founders. But the process is full of missed opportunities and unanswered emails. Here's what buyers actually look for — and how to pitch with confidence.
Most brand stories are technically accurate and emotionally flat. Here's how to write one that actually converts — by making your dream client the hero, not yourself.
Discover the best cities for female entrepreneurs worldwide. From London to Stockholm, explore the ecosystems where women-led businesses thrive.
For women navigating business, leadership, and visibility, networking isn’t about handing out cards - it’s about building genuine, strategic relationships. These 10 tips will help you do it with confidence and clarity.
Travel retail gives brands access to millions of international consumers every year. But it works very differently from traditional retail. Yvonne Airey on commercial readiness, margin expectations and how to approach the channel strategically.