NEW
HORIZONS
Itching for your business or career to take off? Ready to propel it forward or higher up?
Catch up on our professional development magazine articles. You’ll find sustainable, long-term solutions to fly you to your dream destination (wherever that may be!).
How to Kickstart Your Career in Digital Marketing
While the marketing industry may give the impression of heightened competitiveness in recent years, it's worth noting that I encountered similar struggles upon my graduation. Discover the strategies and insights that paved the way for me to secure my very first job in digital marketing.
How to Dream up the Perfect Business Name
To help you create a powerful and unique brand name, Grant Polachek has shared a simple step-by-step guide for HFD Magazine readers.
Carla Edwards’ Journey of Growing Her Beach Hut Hire Business in Essex’s Sunshine Coast
Join my conversation with Carla Edwards, where she shares how she went from freelance graphic designer and mum of two to the unexpected owner of a thriving beach hut hire business.
How to Create Momentum After Taking a Break From Work
After taking a well-deserved winter break, are you finding it difficult to get back into work? A change in your actions might be required to shift the energy in your space from rest to work mode.
How to Switch Website Platforms Without Negatively Impacting Your Google Ranking
What practices do you need to take to make sure you best preserve your website and its search ranking when moving it to a different platform?
Revitalize Your Website: Ten Tips to Keep It Fresh Without a Full Redesign
How can you keep your website feeling fresh and appealing without committing to a complete overhaul? Don't worry; we've got you covered with ten practical tips to breathe new life into your online presence.
Fostering Client Loyalty: Strategies to Keep Them Coming Back for More
If you're reading this, you may have noticed a common challenge – clients who come to you for a specific project or issue but don't return for more business. The constant pursuit of new clients and income can be stressful.
The Irreplaceable Value of a Website: Uncover Why It Matters Even With an Influential Social Media Footprint
Explore the enduring significance of websites in the digital age and discover why they remain essential, even if you already dominate social media.
Feel Like You’re Wasting Your Time With Email Marketing? Here Are 10 Keys You Might Have Lost
The greatest thing about email marketing that separates it from other methods of marketing is the fact that your list is made up of people who actually want to hear from you. This means that your email campaigns should get engagement pretty effortlessly, but if they’re not, chances are, you’re doing something wrong.
Email Marketing: Its Impact & Tips Building Your Own List
If you think sending emails is outdated and pointless, think again. Email marketing generates ($42) for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
4 Types of Highly Effective Blog Content
Understanding the different types of content will help you create more of it and best case scenario, attract more of your dream clients increasing your business revenue.
Google My Business: The FREE Business Tool You Should Be Using
A solid introduction into the free business tool by Google that you should be taking advantage of as a local business, if you’re not already that is.
Master the Google Algorithm to Skyrocket Your Website Traffic
While having a website for your business is absolutely essential, taking advantage of your new digital footprint is an ongoing process that has only just begun.
Gain Valuable Insights Into Visitor Behavior Without Data Overload
You shouldn’t be making changes to your website once it’s gone live unless, of course, it’s a decision led by data. Heatmaps are a fabulous tool to help you figure out how your dream clients are using your website, without getting completely overwhelmed with numbers.
How to Change How Your Website Appears on Google
Here we will teach you how to customise how your website appears on Google Search for websites hosted on Wix, Shopify and Squarespace.
Battle of the Website Builders: Squarespace vs Shopify vs Wix
With new website platforms emerging all the time, how do you know which one is right for your business?
The Importance of Business Networking: Unlocking Benefits and Navigating the Professional Network
It is all thanks to the people in my network that I am on the path that I am, which is why I wanted to share this little reminder for you to never underestimate the power of your network.
How to List Products on Google Shopping
As an eCommerce business owner, ensuring your products are featured on the Google Shopping tab is essential. But here's the pivotal question: how can you get your products prominently displayed in this sought-after section of Google's search results?
12 Keys to Unlocking E-commerce Success
If you made a killing during lockdown, but are now finding that your sales are declining, you might be wondering how digital marketing could help you get back to where you once were - which of course was thriving online.
Should I Prioritise Blogging In My Business?
Discover why blogging is still a valuable marketing tool for your business. Boost your SEO, develop relationships with clients, establish your industry authority, and create opportunities for sharing.