How to Get Clients as a Female Entrepreneur (Without Selling Your Soul)
Whether you're a makeup artist, therapist, brand designer or business coach, chances are you've asked yourself: “How do I actually get more clients?” And not just any clients - the right ones. The ones who value your work, pay on time, and come back for more.
The truth? Client attraction isn’t just about visibility - it’s about trust.
These proven strategies are used by female entrepreneurs across industries - from beauty therapists to online consultants - to build consistent income and long-term relationships. If you’re ready to grow your business with integrity and intention, this guide is for you.
1. Build Authentic Connections
People buy from people - not polished pitches. The more you show the real journey behind your business, the easier it becomes to attract aligned clients.
“Invest time in relationship-building,” says Danielle McGookin, Co-Founder of Social Story. “When people trust you, they’ll refer you — and that’s invaluable.”
Try this:
Use Instagram Stories to show behind the scenes
Share the why behind your services on LinkedIn or in your newsletter
Don’t just market the outcome - tell the story behind the offer
2. Leverage Referrals - Without Feeling Pushy
Word-of-mouth isn’t just free marketing - it’s the most powerful driver of long-term growth. Focus on creating such a memorable client experience that your name naturally gets passed on.
“I focus on every project with care,” says branding expert Dora. “That energy carries through - clients feel it, and they refer me without being asked.”
Try this:
Follow up after a service to ask for feedback
Offer a gentle referral bonus or discount
Share testimonials as content (they build trust and visibility)
3. Position Yourself as an Expert
Want to attract better clients? Show them you're the one who understands their needs - and can deliver results. Whether you’re a video editor or virtual assistant, becoming a recognised expert will elevate your brand beyond the competition.
“Don’t chase clients,” says Emma, a freelance video editor. “Be visible, be excellent - and let your work speak for itself.”
Try this:
Write blog posts answering client FAQs
Host an Instagram Live or podcast episode
Teach a free class or masterclass in your niche
4. Personalise the Client Experience
One-size-fits-all doesn’t work anymore - especially in service-based businesses. Customisation makes people feel cared for.
“Clients want to feel at home with your brand,” says Fay of Socialuxe UK. “When they feel seen, they stay loyal.”
Try this:
Use onboarding forms to get to know their needs
Offer optional add-ons or customised plans
Send birthday emails or thank-you cards
5. Set Boundaries and Attract the Right Clients
Growth doesn’t mean saying yes to everyone. In fact, the more selective you are, the stronger your client base becomes.
“Don’t be afraid to say no,” says Emiley of The Female Accountant. “Boundaries protect your energy and your business.”
Try this:
Be clear on pricing and timelines from the start
Include FAQs on your website to filter out misaligned clients
Create a ‘red flag’ list for future reference
6. Nurture Relationships Long After the Sale
Want repeat clients? Stay connected - even when you’re not actively selling.
“Trust is everything,” says Danielle. “Keep showing up with value and intention, and you’ll never need to cold-pitch again.”
Try this:
Create a quarterly email that checks in on past clients
Offer seasonal promos or exclusive returning-client perks
Comment on their posts, celebrate their wins - stay part of their world
The Takeaway
If you’re wondering how to get clients as a female entrepreneur - start with your strengths. Build trust. Show up consistently. Focus on relationships, not just results.
You don’t need to shout louder. You just need to connect more deeply.
Which strategy will you try first? The right clients are waiting to meet the real you - not the perfect version, but the passionate, purposeful woman behind the brand.
