Your business needs a blog because...
Wondering why you should blog for your business? Here are a few of the benefits.
It'll boost your SEO
Google loves fresh, relevant content. Blogging is one of the most straightforward ways of creating this. Blogging provides businesses with the opportunity to target even more keywords by inserting relevant short, medium and long-tail keywords that your clientele already uses to search for the types of products or services that you offer directly into the blog posts.
It'll develop your relationship with new and existing clientele
Blogging gives businesses the opportunity to connect with their clientele in a more conversational way. Blogging will help you build trust with your target audience if you create high-quality content that they will find useful.
It'll establish your business as an industry leader
Over time, writing educational content on your blog will make your business website the 'go-to' within your industry. If your blogs are well optimised, this can lead to more conversions.
It'll create opportunities for sharing
One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog. This is so powerful because it creates the potential for viral traffic and market growth. With several different sharing platforms available, your readers can tweet it, email it to a friend or even share the direct link to the blog on their own website providing you with a high-quality backlink which again can boost your SEO, increasing your position on Google.
It'll help build your email list
When people find your blog informative, relevant and engaging, it's likely they'll want to receive your email newsletters as well! To push them towards signing up, include internal links in both your blog posts!