How important is a blog to your business?
Updated: Apr 9
If you're here, you might be wondering how important a blog is to your business and whether it's worth your time or effort to start a blog for your business, and I'm here to assure you that it is.
Your business needs a blog because...
Benefits of blogging for business #1: It'll boost your SEO
Google loves fresh, relevant content. Blogging is one of the most straightforward ways of creating this. Blogging provides businesses with the opportunity to target even more keywords by inserting relevant short, medium and long-tail keywords that your clientele already uses to search for the types of products or services that you offer directly into the blog posts.
Benefits of blogging for business #2: It'll develop your relationship with new and existing clientele
Blogging allows businesses to connect with their clientele more conversationally. Blogging will help you build trust with your target audience if you create high-quality content that they will find useful.
Benefits of blogging for business #3: It'll establish your business as an industry leader
Over time, writing educational content on your blog will make your business website the 'go-to' within your industry. If your blogs are well optimised, this can lead to more conversions.
Benefits of blogging for business #4: It'll create opportunities for sharing
One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog. This is so powerful because it creates the potential for viral traffic and market growth. With several different sharing platforms available, your readers can tweet it, email it to a friend or even share the direct link to the blog on their own website providing you with a high-quality backlink which again can boost your SEO, increasing your position on Google.
Benefits of blogging for business #5: It'll help build your email list
When people find your blog informative, relevant and engaging, they'll likely want to receive your email newsletters as well! To push them towards signing up, include internal links in both your blog posts!
Still not convinced? That's ok - that's not all I've got up my sleeve. Next up? Hardcore data.
99firms.com has gathered the need-to-know blogging statistics in 2021 all in one place. Below I've listed the most compelling blogging statistics.
55% of marketers say blogging is their top inbound marketing priority.
64% of B2B marketers outsource their blog writing.
Long-form blog posts generate 9x more leads than short-form ones.
70% of consumers would rather learn about a company from a blog post rather than an advert.
77% of internet users read blogs regularly.
The optimal length for a blog post is 2,250 - 2,500 words, however, the average length of a blog post is now 1,151 words.