How to drive sales to your online store
Making more money is something that we all strive for on our journey to financial freedom. On social media, we are often bombarded with success stories where entrepreneurs have taken the eCommerce world by storm, so you might have decided to give it a go for yourself but after setting up your own store and launching your Facebook ads it doesn't take long to realise it isn't as easy as it looks.
If you're here, it's likely you are effectively promoting your online store but are struggling to convert your visitors into customers. Below you'll find some marketing techniques that can help you increase the ROI of your Facebook ads/convert your visitors into paying clients/drive more sales to your online store. Are you ready to increase your online sales? Who am I kidding... Of course, you are! Now, let's get straight to the point!
Here's how to drive sales to your online store:
Don't forget to thank me later! ;)
Tip #1 to increase your eCommerce sales: Grow your email list
By building an email list you'll be able to easily get messages to customers, get visitors to return to your website, personalise the customer experience and build trust.
Tip #2 to increase your eCommerce sales: Create a series of style/how to videos
The recent rise of product video has made it crystal clear that visual content is integral when it comes to sealing the deal with online shoppers. From showing off your products in action to establishing trust with skeptical buyers, video will streamline and enhance the online shopping experience for your customers.
Tip #3 to increase your eCommerce sales: Send shopping cart abandonment emails
Shopping cart abandonment emails give buyers a lost chance to experience and enjoy your product. While remarketing ads can be used to combat abandoned carts, an email campaign is an alternative way to make these purchases complete.
Tip #4 to increase your eCommerce sales: Get people back to your website with remarketing
Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. This is often executed via Google Ads and Facebook Ads.
Tip #5 to increase your eCommerce sales: Create power blog posts
Populate your blog with content that reflects your customers’ interests to make sure you appear where they are searching and to make sure your blog is somewhere worth returning to. Don’t be shy of a subtle sell – linking relevant posts to product pages. Boohoo, Net-a-Porter and Threadless are all great examples of retailers who create power blog posts to increase their online sales.
Tip #6 to increase your eCommerce sales: Upsell AND downsell
To help bring more profit into the business, upsell (offer an upgrade of the original product purchase to increase cart value) and downsell (offer a lower priced product to access buyers with varying budgets and increase brand loyalty).
Tip #7 to increase your eCommerce sales: Send wish list reminders
By having a wishlist option on your online store, you'll be able to learn about your customer's interest in a product without an immediate intent to purchase. Convert wish lists into sales by sending a series of personalised emails such as 'your saved items are still waiting for you', 'something you like is nearly sold out', 'something you like is on sale' or 'something you like is back in stock'.
Tip #8 to increase your eCommerce sales: Set up an exit intent pop up
According to Conversion Sciences, “10 to 15% of lost visitors can be 'saved' by using exit-intent popups. In other words, between 10 and 15% of visitors leaving your site will respond to a well-crafted message.”
Tip #9 to increase your eCommerce sales: Work with influencers in your niche
Working influencers can help your online store build credibility and trust. By working with an influencer whose audience is in the same niche as your – let’s say products – then you have a ready-made audience made up of your dream clients/target audience uat your fingertips meaning any leads generated from your campaign will be relevant.
Tip #10 to increase your eCommerce sales: Host a giveaway
No matter what the size of your business is, giveaways are a great way to get your brand some exposure. Whilst you will have to front the cost of the prize, you'll gain new customers, it'll give you engaging content that'll encourage social sharing and you'll gain data.
Tip #11 to increase your eCommerce sales: Ask customers for reviews and place them strategically
Online reviews are essential for your brand. Reviews will improve customer trust and confidence in your business, highlight areas for improvement in your order process and could even improve your search engine rankings.
Tip #12 to increase your eCommerce sales: Create Pinterest specific images
Creating beautiful Pinterest specific images for your blog posts and uploading them to your website can help boost your traffic.
Have you tried and tested any of these website marketing techniques? Share your favourite below! 👇
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