How do websites make money

Updated: 7 days ago

People often say that there is no excuse for not making money online. But the truth is, it's not always as easy as people make it out to be - especially if you haven't got a network of people already doing it around you to show you the way...


Something that you might not know is that I have had a handful of my own websites that I was unsuccessful in monetising before this one. I remember at the time monetisation wasn't even my goal as I was a uni student/recent grad and didn't know that you could beyond Google AdSense, but people that interviewed me made me feel, to be honest, really inadequate for it. I feel like this mindset has only worsened and people don't feel like they can have a hobby if it isn't bringing them in some money which is pretty sad if you ask me. So if you're here out of social pressures, please continue what you're doing and don't let money drive the passion out of you! However, if you're just here for yourself then you can be sure that my recommendations on how to monetise your website are tried and tested - and are more than achievable with a bit of hard work and dedication.



One way to monetise your website is through affiliate marketing...

Affiliate marketing allows us to receive a commission each time we help to sell someone else's product or service. The best affiliate marketers have an engaged audience that trusts them, who they embed relevant tried and tested affiliate links as recommendations into their content.


Affiliate links can be embedded into blog posts, email marketing, Instagram and even Twitter. However, you'll need to make sure you disclose affiliate links in the right way or you might get into legal trouble.


If this sounds like an exciting digital strategy that you want to try out, the first step you'll need to take is to actually join a program! The best affiliate marketing programs that I recommend for beginners are Amazon Associates, Awin, Creative Market and Gumroad.



You mentioned Google AdSense in the intro, what is that?

Millions of advertisers compete for your ad space. That means more money, more relevant ads, and more ad spaces filled. Google AdSense works by matching advertisements to your site based on your content and visitors. Google can optimize the size of your advertisement automatically fits desktop or mobile, meaning there's more chance they'll be seen and clicked. Click here to see how much you could earn from Google AdSense.



Consider publishing sponsored posts

Brand collaborations aren't just for those with a large following on YouTube and Instagram. With your website, you may be able to consider publishing sponsored posts. A sponsored post is an advert in the form of an article. An advertiser may send you the article, but if you can write the content for them you can request a higher price as you can charge for your time too.


Alternatively, publish premium articles

You may have seen some of the big media outlets publish a variety of free and premium articles, like The Telegraph. This is definitely something that you can do too, by hooking your visitor with some free tips, then linking to a password protected page integrated with a payment gateway where visitors can pay to get the most valuable information. A realistic premium would be no more than £10.


Launch a shop of digital products

eBooks, printables, graphics and templates are all examples of digital products.


I have recently launched my own template shop selling stunning wix website templates.

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